Is Your LED Sign Deal Too Good to Be True?

cheapSign2-arrows (2)All men might be created equal, but all LED boards are not. In the past couple of weeks we have been writing about how the lack of a consistent and uniform industry language make understanding pixel pitch and LED sign’s sizes difficult. Yet, there is a bigger issue that we haven’t talked about; how amazing deals often turn into amazing nightmares. And buying low-cost, low-quality LED displays can affect not only the image of your business but be more costly in the long run. You just got off the phone with a new LED manufacturing company. They offered you a deal that was too good to be true. Well, it probably is. New companies appear all the time, with flashy one pager websites and promises that they can offer a comparable LED display for a quarter of the price than any of the LED industry’s known players. Yet, a year later, the company, their promises, and their warranties, are gone. And most likely, so is the health of their LED sign. Beware of companies that mention certifications and credentials but won’t show them to you, or answer your questions about the confusing language they are using. cheapSign1-arrows (2)Even if the LED sign continues working for a while, it will most likely start having color rendering problems, like the sign in the photo. When we dive into the electronics of a display, one of the most expensive components on an LED board is the integrated circuit.. These are the chips that drive the brightness levels of the LED display pixels themselves. High-quality signs usually have a 1:1 or a 1:2 scan ratio where each pin on an integrated circuit powers one or two LED diodes, depending on the pixel pitch of the sign. Opting for a one to two ratio is typically not a cost decision but rather because LED displays with very low pixel pitch (high-resolution) would be too bright and uncomfortable to look at with a 1:1 scan ratio. However, if an LED display manufacturer is intending to cut costs, an easy way to do so is by reducing the number of integrated circuits. That is why these low-end LED manufacturers produce panels with a 1:16 or even 1:32 scan ratio. What that means is that each integrated circuit pin will power 16 or 32 LED diodes. If the scan ratio is too low, you will actually see the LED sign lights flicker, especially in your peripheral vision. If any part of any diode fails, the whole matrix of LED lights powered by the same pin will fail. As a result, you will see black lines or, if the integrated circuit pins are powering lights of just one or two colors, lines with incorrect colors. These LED signs will look run-down and will reflect badly on the business’ image. Often times, these ultra-cheap LED companies will market their indoor signs for outdoor use. The result is LED signs that are not properly sealed and can’t withstand temperature changes, moisture, or dirt. Also, the Light Emitting Diodes require good heat dissipation mechanisms that most of these low-end displays don’t have. Their inferior materials combined with their inadequate sign design makes them prone to overheating and failure. And, since most of these sub-par signs use LED cabinets that means once one panel fails, the whole sign needs to be sent to get repaired. Considering the lifespan of these low-end manufacturing companies, that means most likely the only solution is purchasing a new sign. There is a saying in Spanish that goes “what is cheap ends up costing more”, in the end, an unbelievably cheap LED sign will increase sign-users and sign-shops costs, and cause unnecessary grief and customer defection. When making a big marketing decision like buying an LED sign, business owners have to ask themselves if it’s not more cost effective to purchase a good product that will last significantly longer, and will save them money in the long run with lower energy bills and lower replacements cost. Sign shops should realize that a cheaper product will have a lower profit margin after accounting for the waste associated with all the extra hours of maintenance and customer support calls.

SDG Mag: Evolving EMC Displays – By Cirrus’ CEO, David Rycyana

Electronic Message Centers and the technologies they are built on continue to evolve at a tremendous pace. Fundamental shifts in LED diode technology as they relate to applications within the sign industry are as relevant as ever to industry practitioners. Technology is driving changes at the component level, but simultaneously- and in a more impactful way- broader trends in system and software engineering are impacting the world of digital screens and the commercial environments we inhabit. In the process these trends are making displays more compelling and interconnected than ever. Click to read the articleSDGmag

The Truth Behind LED Display Sizes

Most industries have regulations and standardization to control how companies market the specifications of their products. If someone walks into a store to buy a TV or a computer, they expect all the screen sizes to be measured in the same way; One expects a 50 inch TV to have the same monitor size as any other 50 inch TV. With LED displays, however, there is no such standardization and companies feel free to market their products any way they want. So the active LED display area between two LED signs that are quoted as the same size might be different. If you are surprised or asking yourself how can that be, you should continue reading. Back to our TV analogy, anybody would be very angry- and rightfully so- if they asked for a 50 inch TV and they were offered one with a 40 inch display area. Meanwhile, another screen was available with a 50 inch display but both claimed to be 50 inch TV’s. Yet, when an LED manufacturer gives a quote for a 4’ sign with an LED display that is just 3’ and says it’s comparable to a different sign with a 4’ LED display, nobody bats an eye. TV measured diagonallyIt’s common knowledge that to determine the size of a TV screen, the standard is to measure the length of it’s diagonal - from one end to the opposite end of the display, in the manner displayed in this picture. Any customer would be outraged if someone offered them the old cabinet TV on the picture and claimed that it’s size was determined by the length of the diagonal from one end of the cabinet to the opposite end of the cabinet. TV and cabinet measured diagonally This is standard practice in the LED manufacturing industry. Commonly companies use the size of their cabinets to quote the size of their LED signs. To get a clear understanding of the difference, we analyzed a quote from one of the major brands in the market side by side with a Cirrus quote. Take a look at the spreadsheet below, the results are impressive. Click on the image below to expand the quote analysis. Quote comparison Both companies submitted a quote for a 4’ high by 6’ wide LED Sign. Our competitor offered a 20 mm RGB product, while we offered our 19 mm Full Color Blade LED System. When just looking at the bottom line Cirrus comes out a little more expensive - $15,901 for the Blade System, $15,269 for our competitors product. Still, the question here remains, are we comparing apples to apples or are we comparing a 40 inch with a 50 inch TV? When analyzing the size of the LED sign of our competitor, we can see that they are in fact quoting the measurement of the cabinet as the size of their LED signboard. How much difference can a cabinet frame make? Blade Horizontal 4x6 boardTo find out, we calculated the exact measurements of the LED boards for both signs. It turns out that the real size of the major brand LED display is only 3’ 2” high by 5’ 3” wide, in other words, there is only 16.5 Sq. Ft. of active display area, considering there are 24 Sq. Ft in a 4’ high by 6’ wide matrix, that is over 30% less square footage. That means our competitor is offering their product at $925.40 per Sq. Ft. of display, while Cirrus is offering it’s Blade LED System at $662.54 per Sq. Ft. of display, almost a 30% less.LED Signs Side by Side Not only that, but Cirrus LED Systems is quoting a 19 mm panel while the major brand is offering a 20 mm board. That means that the Cirrus LED display has 2304 more LED diodes than the competitor’s. If the competitor's panel has 3,840 LED diodes and we have 6,144 that means our sign has 60% more LED diodes (6,144*100/3,840). In end, if we go down to the minimum common denominator and compare the cost per LED diode in both brands, Cirrus comes out close to $1.50 cheaper per LED diode, that is almost 40% less per LED light. Ultimately, when comparing LED signs one has to be aware of the different terminologies used in the industry and the lack of conventions and standards. No-one would like to be sold a 40 inch TV with the claim that is a 50 inch, likewise, no-one should accept a quote for a 16.5 Sq. Ft. LED sign with the claim that is a 24 Sq. Ft. LED sign. ------- TV pictures courtesy of FreeDigitalPhotos.net

Announcing the Winners of the 16 Solo ICE LED Panels Giveaway

When we first launched our new monochrome Solo LED Display System, we knew we needed to commemorate it somehow. Solo Giveaway2 After all, it was the result of lots of hard work from our design, engineering and manufacturing teams. Modesty aside, the Solo LED Display System revolutionized the grayscale digital display market; a great looking, ultra-affordable, monochrome LED board that plays video, images and text without sacrificing any of the quality or the advantages Cirrus Systems is known for! A celebration was definitely in order. So we started brainstorming ideas. We wanted something memorable, something that had an impact. It didn’t take long for us to realize that the best way to celebrate was to give back to the community. What’s more meaningful than to help someone that deserves it with an LED sign? Still, we came up with an even better idea. Instead of just choosing a worthy cause, we decided to let our readers and partners participate, get involved and help too. That’s how the Solo ICE LED panels giveaway came to be; we asked YOU to nominate a non-profit organization deserving of 16 Solo ICE LED boards - or a 32 sq. ft LED display sign- so we could hold a drawing and select a winner on April 15th. The response was so humbling and overwhelming that we decided we needed to give away not ONE but TWO 32 sq ft Solo ICE LED displays to worthy causes. So, without further due, we are happy to announce the winners of this year’s Solo ICE LED panels giveaway: Omar Shrine Temple - A non profit that supports children with orthopaedic conditions, burns, spinal cord injuries, and cleft lip and palate. And the First Presbyterian Church of Plano. We really hope our winners enjoy their signs and get a lot of good use out of it! Here are a few pictures of our CEO, David Rycyna picking up the lucky winners and a video of him congratulating them:
Dave-Spinning-Jar-JarDave choosing giveaway winner

Understanding Your LED Signage Quote

Understanding Your LED Signage Quote

LED Signage Manufacturing Standardizations and Regulations

The LED signage manufacturing industry is to a large degree lacking standardizations and regulations. From an industry perspective, standards and regulations provide a platform for consistent and uniform language, particularly in regards to definitions, test methods, product design, specifications, and manufacturing. The outcome of such deficit is that different companies use different terms and specifications when selling their product. This results in even expert sign shop owners sometimes getting confused. As an example, a manufacturer claims to be selling a 4 x 10 foot LED Sign with a 10mm virtual pixel pitch while their competitor promises that their 3 X 9 foot 19mm true pixel pitch LED display is equal, if not superior, to the aforementioned product and a third firm declares that their 19.25mm pixel pitch LED board has the highest resolution of the three. Who is actually delivering the best product? This article is an attempt to clarify the information typically presented. It hopefully will clear up most of the confusion associated with understanding LED Signs quotes.

No Borders For The LED Boards

Most antiquated LED panel manufacturers pre-build their signs “Cabinet Style” at their factories and then ship the whole LED display as one single unit to their customers.otherSigns1 The cabinet itself (see picture to the left) encases the LED modules within a box. When such manufacturers quote their products the dimensions they take into account are the ones of the LED cabinet around the sign, including the border edge, which normally add as much as one Foot of width and one Foot of height. Years of research has proven that LED cabinet style signs waste power and have a higher rate of system failures. These enclosed structures use large power supplies that consume -and waste- great amounts of electricity, in the process of generating considerable heat. Interior fans -known to be prone to failure- need to be placed to cool the system off. Fans suck outside air filled with moisture and dirt, depositing contaminants onto the delicate electrical components. At the same time, each fan requires a significant amount of power to run, increasing the temperature inside the cabinet. Moreover, the cables spread out across the board waste electricity as currents pass through the display, a process known as “resistive heating”. All this means a simple fan outage could cause terrible damage to the LED boards. If the LED display fails, a new LED sign cabinet will have to be assembled in the manufacturer’s factory and shipped back for re-installation. Back of BladeFor these reasons, pioneering LED panel manufactures do not encase their LED boards in a cabinet. Some, such as Cirrus LED Systems, manufacture slim, lightweight LED tiles with a completely sealed, waterproof module built with naturally cooling materials. That way, the panels itself consume very little energy, not only lowering the sign owner’s electric bill, but reducing the overall heat and nullifying the need for fans. The LED tiles can be assembled on-site by interlocking the panels; there is no need for a cabinet. And, in the off-shoot case that an LED tile has a problem, it can easily be switched by a new one without needing to ship the whole digital sign back to the manufacturer. These all seem like advantages at the time of purchasing a sign. Still, when the pioneering LED manufacturer has to quote their digital display, without the added extra width and length of the cabinet, the LED sign is going to appear one foot shorter and one foot slimmer to the uneducated customer. The lack of an industry standard allows some manufacturers to quote several feet of frame as part of their sign, making ten feet of cabinet really a nine foot sign. And in times when the space for signage is constrained, one foot of cabinet is most likely stripping the owner of one foot of LED panels.

LED Pixels: The Truth Behind The Pitch

LED display systems are usually quoted with pitch as the defining specification for resolution. The lower the pitch, the higher the resolution. Or so we have been made believe. Traditionally, pixel pitch measured the distance from the center of an LED cluster (or pixel) to the center of the next LED cluster/pixel in millimeters. However, now, many LED display manufacturers -mainly LED companies from China- have taken advantage of the lack of industry standards to offer a new pixel configuration and quote what they call “Virtual Pixels”; claiming that “Virtual Pixels” double the actual resolution of the screen, i.e a 20mm pixel pitch LED screen would have a 10mm virtual pixel pitch. True pixel matrixIn the traditional true pixel configuration, each pixel consists of one red, one blue, and one green LED diode. However, a virtual pixel LED screen uses two lower output red LED lights per pixel to work as one; in a virtual pixel LED panel, each pixel consists of two red, one blue and one green LED diode ordered in a square matrix. This, in our experience, is more of a fail-safe design decision than a higher pitch resolution commitment on behalf of these LED panel manufacturers; red lights tend to age more quickly and a double red diode allows this fabricators to use lower quality materials and still be able to sell a sign that will function for the duration of their warranty. In a virtual pixel configuration, since red LED lights are more likely to fail, they are set to display at fifty percent of the power, that means that over time, red LED diodes fade at a slower rate than the blue or green LED diodes, which more often than not gives the LED sign a pinkish tinge after it has been on for as little as six months. However, the virtual pixel LED board manufacturers claim that this configuration allows each LED diode to be “shared” by the contiguous four pixels. Virtual pixel with backgroundTherefore, when counting pixels, the first four diodes grouped together are counted as the first pixel. Then the third, fourth, fifth and sixth form the second pixel. After that, the fifth and sixth diodes are combined with seventh and eighth and grouped as a third pixel, and so on. In a traditional true pixel matrix each LED diode gets counted as part of one pixel, in a virtual pixel matrix it gets counted as part of four virtual pixels. And it stands to reason that each LED diode can produce one level of brightness, not four. According to Screen Magazine, “In a “virtual pixel” mode one screen pixel contains information on four pixels of the initial image. The image projected on a screen has doubled resolution in each dimension compared to a “physical” resolution of a video screen. This usually leads people to conclude that screen resolution also doubles. Which is not exactly true. In fact, one screen pixel cannot hold and display all information from the initial four pixels. Part of the information gets lost. The result may be the following: Let’s say that the displayed image (with resolution twice as high as a “physical” screen pixel resolution) displays a horizontal green line (one pixel thick) on a black background. If the line appears on an even row of pixels, the video screen will display a corresponding green line. But if the line shifts to an odd row of pixels, it will simply disappear: the video screen will remain black. In other words, smaller details and sharp color borders shall be displayed with distortions which are not evident in an initial image.” In reality, at very close distance, a virtual pixel sign might look crispier but at farther distances, the lack of black space between pixels does not allow for enough contrast and the image gets blurrier. Considering that most people purchase LED signs to attract attention at a significant distance, it is not close proximity viewability that they have in mind when they are looking for a LED message center or digital billboard. Furthermore, to avoid distortions that were not corrected by the designers during the image adaptation, “virtual pixel” LED boards frequently operate on standard “true pixel” mode with one of the red LED lights turned off. In the end, one has to wonder why all the higher end brands steered away from this configuration and only manufacture true pixel LED boards. Nevertheless, when determining pixel pitch virtual configuration LED sign manufacturers take advantage of the way they count each pixel to measure the pixel pitch by calculating the distance between one LED diode and the next -instead of between the center of two RGB true pixels- that way, a 20mm pixel pitch becomes a 10mm virtual pixel pitch, making this approach more about sales and marketing than providing a quality product.

The pixels on the LED sign round up and down, all through the town

Another thing that normally gets overlooked when reading a quote is the rounding of the decimals in the pixel pitch. Some LED board manufacturers will round the pitch to the nearest whole number, so if their pitch is 15.6 mm, it will be quoted as a 16 mm pixel pitch LED panel. Yet, many LED manufacturing companies, again taking advantage of the lack of industry standards, will always round down. What does that mean? That a 15.6 mm -or a 15.93 mm- will be offered as a 15 mm pixel pitch LED board. Blade Panel FrontAt first look, this might appear inconsequential, but it’s not. On a smaller LED display, the 0.93 mm difference in pitch will not have a huge impact on image quality, or price. However, in larger displays -such as a sizable LED digital billboard, or a larger Electronic Message Center- where a sign shop needs to make sure that the end-customer gets the best results, a 0.93 mm difference in pitch will have a huge impact on the resolution as that 0.93 mm differential expands exponentially. Back to our initial example of a four by ten feet -or forty square feet- LED sign with a 19 mm pixel pitch, if the first LED manufacturer’s quote is for a 19 mm pixel pitch, that equals 257 pixels per square feet ( (1000/19^2)/10.764 or the square of one meter divided by the pixel pitch in millimeters and multiplied by the amount of square feet in one square meter) and 10,294 pixels in the forty square feet LED digital display. By contrast, if the quote is for a 19.93 mm pixel pitch that would equal 234 pixels per square feet and 9,356 pixels for the complete LED sign. That is a difference of 938 pixels; over four square feet of LED panels! So, when comparing quotes from different LED board manufacturers it is important to always check the exact pixel count of their board or their price per pixel.

Summary

In summary, the lack of standardization and the “creativity” of some LED panels manufacturer’s marketing departments make comparing quotes for LED signs a complex job that requires understanding of the diverse terms used by the different companies. We hope this article has helped clarify some of the misconceptions and paint a clear picture of what to look for when you are bidding your next project. Other factors, not discussed in this article, but also important to keep in mind when comparing LED products are: The power consumption of the sign; greener signs are more efficient and consume less power which increases their lifespan and reduce maintenance cost, to learn more about this read our “Go green” guide . Another key factor is programming software, the easier it is to create appealing messages for billboards and electronic message centers, the more flexible and effective the LED signs are going to be, read our “LED Signs: The Most Effective and Least Expensive Form of Advertising” article and find out more about our Cirrus LED Cloud Software. Download the pdf version of this article.

LED Digital Advertising Billboard, A Whole Different Board

Recently, we wrote an article about why LED electronic message centers are such an effective form of advertising for businesses. Since then, we have been asked about the benefits of owning and advertising on an LED digital billboard. Vertical and cropped Tire SaleThe difference between digital advertising billboards and electronic message centers (sometimes also called electronic message boards) is sometimes blurry, we know. Still, most sign savvy people would agree that while the LED display itself is the same, it’s the purpose of it that differentiates them. EMCs (Electronic message centers) provide on-site advertising, while billboards provide off-site advertising. In other words, an EMC is an indoor or outdoor LED advertising sign (of any size) owned by a business and placed within the premises of their establishment to advertise their brand or products on it. On the other hand, a billboard is a large outdoor advertising sign placed along a high traffic road, intending to capture the attention of cars and pedestrians to promote products and brands from companies that have paid the billboard owner an advertising fee. Some of the advantages of advertising in an EMC and a digital billboard remain the same: The ability to catch passersby attention; people can’t change channels or flip the page on a billboard. Still, it stands to reason, that many advantages will be different.027.Cow Palace LED Board small Companies can use billboards to send messages to people in key geographic areas, instead of just in the premises of their business. Viewers attention is held captive, they are watchful of their surroundings, especially if there is traffic.It’s impossible to miss the large advertising roadside billboard signs, making them a great tool for increasing brand awareness. People will notice the billboard whether they like it or not. In a study made by Arbitron Digital, 84% of the respondents said that billboards are informative, 85% said that they are useful for travelers, and 82% said that they help businesses attract customers. The advantages of owning a billboard are quite obvious when looking at the advertising revenues. While a static billboard represents less upfront cost, an LED dynamic billboard offers an average of six ad slots at any particular time. Moreover, LED dynamic signboards offer advertisers the possibility of placing more modern, eye-catching, crispier ads. The increases in revenue significantly offsets the upfront cost. Also, with software, like our LED Cloud, one can easily update content from a computer, phone, or tablet. Advertisers don’t need to wait long periods of time for their ads to be designed, printed, and installed, and new advertisers can quickly be added to the queue. Ultimately, the unique purpose of each one of these type of LED signs introduces new considerations and factors, making them different enough that the industry decided it need a “whole different” name. The goals of a billboard owner are different than those of an EMC owner, so the benefits they derive of them should be different; one wants more advertising revenue, the other one wants higher sales. Still, in the end, the fact still stands that LED Signs - in which ever form- increase profit. And even if the billboard owner doesn’t directly benefit from the advertising advantages that an LED display offers, they are key selling points when talking to potential advertisers and as such, equally important to them. So, in the end, whether it’s a billboard or an EMC the key advantages of a good LED sign prevail: Higher revenues, brand awareness, flexibility, and a large, captive, geographically-targeted audience.

LED Signs: The Most Effective and Least Expensive Form of Advertising

LED Signs Are Anything but Primitive

One type of advertising has remained popular throughout the decades despite the continual progression of advanced technologies throughout the years: Light-emitting diode (LED) signs were first introduced in 1962 and continue to be one of the most popular forms of business signage and on-site advertising today. Read this article to find out why LED Electronic Message Centers are the most effective and least expensive form of advertising for your business.

LED Message Signs are Inexpensive and Effective

Marcos Pizza Image LandscapeThe United States Small Business Administration (SBA) found in a study that light-emitting signs are not only the most effective, but the least expensive form of advertising. It was found that businesses who use an electronic sign display, in addition to traditional signage, typically see an increase from 15 percent to 150 percent in terms of sales. When you buy an Outdoor LED Message sign, you pay once, and you own the advertising all the time whenever you want it to work for you. With traditional advertising, not only do you have to design or shoot an expensive commercial (using television as an example), but you have to pay each time you want to air it or display it. Message centers are an investment that keeps paying dividends.

Electronic Message Boards Offer Optimal Flexibility

One big reason that LED signs are both so popular and effective is that the business owner is allowed optimal flexibility. LED Modules can be programmed to show different messages at particular times of the day or days of the week. One can display a message as often or sparingly as they would like, and the message can be modified or changed in the same fashion. Moreover, LED panels can be mounted indoors or outdoors and can display images, text or video according to your needs. N2 LEASE SignsLED Advertising Displays, as they are also called, unlike traditional ads, never become antiquated. With software such as our own LED cloud, one can change a message easily any time of the day via a computer, a phone, or a tablet and take advantage of current events to increase sales. Is it snowing? Advertise winter products. Have extra stock of a product or a flash sale? Let the passersby know. The town’s baseball team just won the game? Let your customers know you are celebrating too. This flexibility allows for continuous experimentation in the messaging at practically no cost. You can easily try different messages in your LED Board and see which one resonates more with your customers. All these would be virtually impossible to do this with more traditional outlets such as TV or radio commercials, if for no other reason than it would be impractically expensive to create dozens of different ads.There is no flexibility or experimentation, if you make a commercial with poor reception, that is a sunk cost. Furthermore, digital signs reach many more people at a much more economical rate than other forms of advertising. For example, the Yellow Pages get an audience of 4,000 individuals a month at an average cost a month of $1,000; radio gets an audience of 11,600 a month for $4,370; and newspapers get an audience of 16,900 for $9,000. LED signs get an average audience of 34,600 for only $300 to $600 a month. So, not only is there at least double the commercial audience, but the cost is ultimately much, much less.

Statistics about other mediums

We have discussed impact EMCs (or Electronic Message Centers) can have on your business. So let's further highlight the decrease in effectiveness of other mediums. Television advertising has lost it’s power, not only viewership is fragmented into an ever increase amount of different channels but more and more people are watching TV online (In 2013, one fourth of all households had Netflix streaming) or using their DVRs to skip ads (In 2012, 52 percent of American households owned a DVR ). Overall, 86 percent of viewers skip commercials when watching television. And the younger generation is largely eschewing television for other activities or forms of media: according to Nielsen Research, Americans between the ages of 12-to-34 watched less television during the last quarter of 2012 than they did in the last quarter of 2011. Other forms of media also have seen a decrease in engagement and are competing against new technologies. Radio and Newspaper circulation have decrease more than 10% from 2010 to 2013 percent. And more people admit to follow the news on their laptop or computer than on the radio or newspaper. Satellite radio, MP3 players, and streaming services such as Spotify and Pandora have also seen remarkable growth in this decade. And with 80% of consumers using the internet to search for local businesses, the Yellow Pages are also becoming obsolete quite fast.

Why People Notice LED Roadside Signs?

Customer engagement rates don’t lie, LED displays are effective. There are only theories as to why, their flexibility and the fact that they are programmable might be a factor. Their effectiveness at grabbing passersby attention might be another. When people walk or drive by a store with a Roadside LED sign, they are actively focused upon their surroundings, so it catches their attention. With TV or radio advertising, one is usually engaged with something else while advertisers assume they are reaching someone. Dunkin Donuts LED Sign 1The average American drives over 13,000 miles a year. You can think of that time as being the time your audience is held captive, especially if there is traffic. It is estimated that 20 percent of stops to retail store are impulse, unplanned stops, which bodes well for those looking to gain new customers through LED Message Boards. Signs are a great and cost effective way to show potential customers where you are and what do you do.

Summary

Electronic LED Displays are a very effective and inexpensive way to increase sales, attract new customers, and promote your business. Electronic Message Boards provide a flexibility and audience potential unmatched by most traditional advertising avenues. Moreover, new media is fragmenting advertising audiences and making traditional advertising less effective, while LED displays are becoming more affordable and easier to program. Download the PDF version of this article