Amazing Free Resources To Sell and Manage An LED Display Sign

Who doesn’t love freebies? Whether you own a sign shop or an LED display, we are sure you are going to love the free resources we prepared for you. It's time to give back some of the love we have been receiving from our customers and partners. We spent some time searching for and preparing free resources that we think will be of benefit. Included are free videos and images to use as content and free material to help you market an LED sign to your clients. We hope you find our downloads helpful.

For the LED Sign Owner: Great Content for your LED Display


Video Backgrounds For Your LED Signs

LED freebiesVideos are a great way to keep your content engaging and get the attention of your audience. Nonetheless, they are hard to make and many of us don’t know how or don’t have the time to find good quality videos for our LED displays. To help with that, we compiled a folder with several multipurpose videos. Remember, our LED cloud software requires MP4 videos. To add text, images, or otherwise modify the videos use your favorite movie editor or search for Windows movie maker for any windows PC (or download it from here), or use Imovie for Mac (or download it here). Use this simple software to manipulate the video, add captions, titles, transitions, etc. Save the movie for high definition displays and use a file and size converter such as online converter to transform the video format to MP4 and adjust the ratio to your LED screen. **** A cool tip: once you upload a video to Youtube, you can download it back to your computer as an MP4 avoiding the need to use a video converter.

Free Images

backgroundAn image is worth a thousand words, right? And getting high quality, royalty free images could be as hard as getting a free video. So, for all of you out there that like to adorn your LED display with vivid images and backgrounds we also put together a few of those for you. Download them from here and add them into your LED Cloud Library. Images for Cirrus System’s LED cloud software can be up to 5MB. Our image and text manipulation software within the LED cloud allows you to add text on top or below the image, draw on top of it, modify its size, rotate it, add several images in one slide, etc. We hope you enjoy our images and feel free to email marketing@cirrusled.com with ideas for free content that you would like added.

For the LED Sign Shop Owner or Worker: Great Tools To Sell Displays


2015 Design Guide

LED Sign Models Design Guide page 1As always, Cirrus LED Display Systems works with you to take the mystery out of the LED Display. We have prepared a Design Guide with a a variety of sign models to help you showcase different Electronic Message Center (EMC) sign options to your clients. You can print the guide or show it to your customers online, to simplify their sign choices and your selling process. Once they've decided, you can use our specifications to put the sign together yourself or contact our sales team and they'll put you in touch with a wholesaler that will construct it for you. It's that easy! And if you need more ideas or detailed instructions on how to build any of our models, please contact sales@cirrusled.com at any time.

Guides, Brochures, Pamphlets and Other Marketing Materials

High quality marketing material can make the difference between gaining a customer trust and the sale and a client walking away. To help you with that, Cirrus has created a series of marketing material to help you showcase and sell each one of our product lines. Download and print our brochures for N2, Blade & Solo and our guides to help you educate your clients about Cirrus LED sign systems energy efficiency, how Cirrus System’s price compares to the competition, Pixel Pitch and viewing distance and Cirrus Systems Cloud Security. If you would like us to mail you printed copies send us an email at marketing@cirrusled.com to request.

Our Experience at the Tri-State Sign Association Expo

2015-08-08 16.27.50 Cirrus LED Systems loved being apart of the 5th Annual Tri-State Expo. We got to meet so many of our customers face to face! We want to thank sign shops, attendees and everybody in the Tri-State area for their kindness, their interest and their time. A special thanks to GSG for all their support - we could not ask for a better distributor to represent our revolutionary, game changing LED signs. If you did not get a chance to come talk to Courtney and Siobhan; visit www.Cirrusled.com to learn more. Overall it was a great show! It was apparent from the beginning that all of the attendees have in-depth knowledge of the sign industry and are open to the new digital sign solution Cirrus has to offer. 2015-08-09 05.27.05It's clear the Tri-State is excited about innovation and we love to see so many sign- shops looking for better solutions in LED display hardware and software. The Sign Expo attendees clearly understood that the best product IS your best marketing tool. That is exactly what Cirrus LED Systems strives to deliver; the newest and most advanced displays in the LED sign industry. Our LED display hardware and software is intelligently designed for ease of deployment and use. We didn’t compromise, we got rid of inefficiencies and antiquated designs to build a better product at a better price. 2015-08-11 14.57.49 We want to provide you with the peace of mind and confidence every sign shop needs to sell more Electronic Message Centers (EMCs), that’s why we take care of customer service so you don’t have to. We also improve your overall customer experience with our web-based LED Cloud software. Please go online today and register for your free trial Cloud account: www.cloud.cirrusled.com. Thank you Tri-State Expo attendees for supporting Cirrus LED Systems! We can't wait to help you and your customers and assist with your businesses growth.

Outdoor Digital Signage: Top Ten Trends for 2016

It’s time to start reviewing trends to prepare Outdoor digital signage Marketing and Sales plans for 2016. Almost two thirds of Americans own a smart-phone. And more than half of all households own a tablet. That means that what people demand from their interaction with technology has shifted drastically. Nowadays, people are impatient and expect everything to be personalized. Things need to be readily accessible on their schedule, no matter where they are. It follows through that this also applies to Outdoor Digital Signage (LCD and LED Outdoor Digital Displays). And this shows in the key factors in next year trends:

Content Trends in Outdoor Digital Signage


1.- Outdoor digital signage  Imperial Theatre at nightDynamic Data: This is really good news for Outdoor Digital Signage. Dynamic content is what Digital Signage is all about. It is what differentiates it from other types of outdoor signage. Consumers are bombarded with information all day long; their minds can’t cope with the amount of outside stimuli. Therefore, the only way to capture their attention is showing them something different by the minute. Motion and variety are big winners when it comes to attention-grabbers. 2.- Personalization/ Targeting: Privacy concerns going down. As a result, people expect you to know: when to reach them, where to reach them, and how to reach them. Consumers expect each message to talk directly to them and address their needs. Outdoor digital signs, like LED signs, offer the necessary flexibility to target your audience. Use different messages according to the time of the day and every day relevant events that might have occurred. 3.- Less creative, more useful: An epic one-liner will still keep you in the minds of the consumers. Still, the younger the audience, the less they trust or care about advertising. So much so, it has been said that Millenials: “Hate Advertising” . At least, traditional advertising. Your content needs to be useful, relevant, and, hopefully, social.

Hardware Trends in Outdoor Digital Signage:


4.- Small, light panels:Left-Side-of-Blade-Panel-Outdoor digital signage Think back to smart-phones and tablets. People expect their technology to become lighter, thinner. Everything needs to be easier to manipulate and accessible to the masses. Old, cabinet-style, assembled-in-china LED-signs are a thing of the pass. The fact that they can only be handled by professionals is a red flag. The fact that they take months to arrive to its’ destination another. People will favor of more modern LED board/ LCD panels designs. 5.- Modularity: Following the previous point. People don’t want to wait for months for their LED digital display to arrive. People don't want a heavy and bulky box. Easiness of assembly is gaining points in the list of digital signage customers must-have. 6.- Serviceability: Clients are not interested in waiting for an expert to come repair their LED screen on-site. Even worse, wait for someone to take the display away for repair. People are impatient. Everybody expect things to be able to be solved online or over the phone. 7.- Energy efficient: People have the environment and their wallets in mind. Anything that can help either or both is a huge selling point.

Embedded Systems Trends in Outdoor Digital Signage:


8.- Embedded Sensors : Smart phones and wearable health monitors are using more and more sensors. Modern sensors make the overall technology experience something close to magic. Customers want the same from all of their devices. Sensors are part of the hardware but interact with the software to improve the performance of the Outdoor Digital Sign. For example: Temperature sensors can trigger notifications before the sign overheats. Humidity sensors can warn about dangerous levels of moisture. Light sensors can help adjust the brightness of an LED sign to the conditions. Software Trends: 9.- Web Based Content Management: People expect their software to work on their schedule and not vice-versa. That means, any software should be Coloured-Social-Media-Icons-Round accessible at any time from any computer. Even better, available from from their phones and tablets. Digital displays content management software is no exception. 10.- Social Media/ Social ads: The fine line between content and software. With individuals trusting advertising and brands less and less, the power of social endorsement becomes more and more important. social networks have a great advantage over the competition. Outdoor digital signs should have the capability to display social ads . What other trends do you notice on outdoor digital signage for 2015/2016? Let us know by commenting below or emailing us.