Digital LED Display: 5 Reasons 2016 is the Year to Invest in Them

Digital LED Display: 5 Reasons 2016 is the Year to Invest in Them

5 reasons for a digital LED displayDigital LED Displays' popularity has been on the rise for years. Outdoor signs have been one of the most popular methods of advertising since ancient Egypt. From carved stones to the most modern LCDs and LED screens, outdoor signage has been a constant throughout history. Still, after so many years, billboards and EMC’s advertising growth rate outperforms all other traditional media. Moreover, Forrester just posted a report on “Why 2016 Will Be The Year Of Digital Signage And Displays”. We believe Forrester is right. The future holds big things for digital displays. In the coming years, LCD, plasma and LED screens will grow faster than ever before. Their evolution will be stunning.That is why wise people will invest now to stay ahead of the curve. Sign shops will need to provide solid digital LED display options to win in this expanding market. Businesses will need to buy LED screens to stay ahead of the competition and captivate consumers. What are the reasons behind all this?

Digital LED Display: Five Top Reasons

1.- Growth Rate: Out of home (OOH) advertising has been steadily growing for 24 consecutive quarters. Its growth rate is expected to outperform all other traditional media in 2016. Digital screens (such as LED signs) are the reason for this increase. OOH digital advertising is expected to grow at a compound annual rate of 9.8%. The digital signage industry is predicted to hit in excess of $20b by 2020. An increment in the requests for digital LED displays will undeniably follow this trend. No sign shop can be caught unprepared. This is the time to take advantage of this business opportunity. Finding the right LED manufacturer to partner with will be a determinant for success. Innovation and technical expertise would be a good criteria to base that selection. Read our top ten questions to ask LED manufacturers to find out more. 2.- Hardware Advances: “Smart” is not only for phones any more. Modern LED boards now come equipped with several sensors. Many more will probably be added in the future. This makes screens more reliable. It also allows for remote diagnostics. Moreover, sensors can send preventive notifications. That way, proactive measures can be taken before there is a problem with the LED screen. LED signs now last longer, foresee errors and can be fixed remotely. Gone should be the days of clunky, difficult to maneuver LED signs. LED boards are becoming slimmer and lighter. Moreover, LED panels are increasingly modular. No more waiting for months to get an LED sign. Modular, light LED panels can be stocked and shipped within minutes of ordering. This new panels can easily be transported. Even better, modular LED signs can be assembled in a short period of time by someone with little knowledge. Meaning the barriers sign shops encounter to entering this new market are much lower now. Digital LED display Solo FIRE Half BuiltA Digital LED display is “green”. Another buzzword of the day, but nonetheless true. Greener signs not only benefit the environment. They also do wonders for wallets. Digital signs reduce the cost of materials. Less materials is required to print new signs. Less paper and ink are wasted on internal communication and tests. New, easy to use software allows for non-designers to produce content. Studies have shown average $40,474 on the cost of designers is saved going digital. It also saves on the cost of installers, fuel, and transportation. Each time a new sign is erected, each of its parts needs to be transported, often across the globe. And then, installed by professionals. A digital sign has to be installed once. After that, its message can be updated regularly at very little cost. Additionally, new advances in LED sign’s design cut the electric cost of owning a Digital LED display in almost half. All these innovations makes selling and buying a Digital LED display easier. Sign shops’ employees need less training. Customer service costs go down. The time between ordering and installing is shortened considerably. Furthermore, it makes owning an LED screen cheaper and more attractive. 3.- Software Advances: In the past few years, huge advances were made possible by wireless technology. Now LED signs are not tied to one computer any longer. Cloud based software allows for accessible, easy, and intuitive use of LED displays. Finally LED content management software is catching up to the rest of the tech industry. Advances in software makes the LED screens much more user friendly. Content now can be designed, tested and updated easily. It’s never been simpler to prove the value of the investment. Marketing teams can easily get on board. On the other side, sensors are complemented with embedded software. This allows for remote preventive and diagnostic tools. Customer service calls are shorter and more productive. Most signs problems get fixed within minutes over the phone. This saves the sign shop time and money. This also results in happier digital LED display owners. Happy owners recommend the purchase to other businesses. 4.- LED signs are becoming Social (And using Apps): The advertising world is moving from informative to social. 84% of millennials claim to not trust traditional advertising anymore. “Fundamentally our relationship with consumers is broken,” said Sean Foster, chief executive (CEO) of marketing platform Crowdtap. “Consumers today want a different relationship from what they are getting right now from many brands, because social media has changed and continues to change everything.“ And add to it DVR technologies imply most people skip TV commercials. The result? Marketers are desperate to find new ways to engage their audience. The owners of digital displays are in luck! The elusive 18- to 34 year old demographic has especially positive attitudes towards out of home advertising. Over 50% of young adults claim outdoor billboards are attractive and make the commute interesting. Moreover, 86% of them said they have useful information. In 2016 more advanced software offer integration with social media. Now LED sign owners can link their signs to their facebook or twitter accounts. That allows for more direct and effective communication with a new, reticent audience. Moreover, the more sophisticated software offerings also offer a plethora of apps and content library to tailor the LED sign to different needs. 5.- Digital LED Display by the numbers: If the previous statements haven’t convinced you yet. Look at some very interesting numbers relevant to the industry: * Digital Displays capture 400% more views than static displays * 8/10 customers claim to have entered a store because of a sign catching their interest * 7/10 customers claim to have purchased a product or service because of a sign catching their interest * 83% recall rate on ads seen on digital billboards in the past 30 days (much higher rate than any other form of traditional media) * 15 to 150 % increase in sales with electronic Electronic Message Centers (EMCs), in addition to traditional signage. Add changes in behavior to advances in software, hardware and growth rates. There is no doubt why LED sign demand will increase significantly in the next few years. Don’t let your competition beat you. It is imperative to take action right now, before it's too late. If you are a sign shop and don’t offer LED signs, consider making it your new year's resolutions. If you offer them, this new year is a perfect time to review your options. You need to be looking at new advances to make sure you are providing the best to your clients. If you are a business owner consider buying a digital display. There has never been a better time to do it than this year. To learn more about the digital LED display design revolution visit our product pages. For full color LED signs visit Blade, for grayscale visit SOLO. Let us know what you think of this post by posting a comment below, sending us an email to marketing@cirrusled.com. Or let us know on our social media channels: Facebook, Twitter, YouTube, Google plus, LinkedIn, or Instagram.

LED Display Web Based Software (LED CLOUD) Weekly Q&A sessions

Cirrus is now offering LED Display Web Based Software (LED CLOUD)Q&A sessions EVERY week


Have questions about our LED display web based software (LED Cloud) and don't know who to ask? Don't have questions but would love to learn more about our LED cloud content management software? Do you want to be able to maximize the impact of your LED sign? Then this space is for you!
Every Tuesday at 2 PM Eastern time (1 PM Central & 11 AM Pacific) call our open forum to ask any LED cloud software question you might have. Find answers to questions such as "How do I add a picture?", "How do I add a border to my text?", "How do I use the apps?".
LED Display Web Based Software Every month we'll cover a topic and each week we'll discuss a different aspect of that topic. Check our calendar to see what we will be discussing next.
When: Every Tuesday 2:00 pm - 2:30 pm EST (1 PM Central & 11 AM Pacific)
Who: All Cirrus Systems owners
How:
  • Call: 605-562-3180 & dial access code: 221-760-411
  • Web: www.join.me, Click on "Join meeting" (top right), enter access code Cirrusled2Join.me* -- Code: Cirrusled2
Why:
  • Maximize your Cirrus' Sign potential
  • Discover LED Cloud features
  • Get design tips
  • Ask questions
  • Learn from fellow LED Cloud users
  • Give suggestions
Have your own topics you want to see included in the list? Let us know what you think of this post by posting a comment below, sending us an email to marketing@cirrusled.com. Or let us know on our social media channels: Facebook, Twitter, YouTube, Google plus, LinkedIn, or Instagram.

Out of Home Advertising (Billboards and EMCs) Growth Rates Outperform All Other Traditional Media

Out of Home Advertising (Billboards and EMCs) Growth Rates Outperform All Other Traditional Media

The average individual media consumption is now more than eight hours a day. 46% of the world’s population is already online and consumer internet forecasted to increase 12% globally this year. All this means, the outlook for digital media is as bright as the one for traditional media is dim. People nowadays are reading blogs instead of newspapers and magazines. They watch Netflix and Hulu instead of TV. They skip ads with their DVRs. They listen to Pandora and Spotify over broadcast radio. Traditional media is slowly dying, with the one exception of Out of Home Advertising (OOH). All other traditional media types struggle. Nonetheless, OOH -Billboards and Electronic Message Centers- has been growing for years. That growth is not expected to slow down any time soon. Why is that and how can we take advantage of that growth? Dounkin donuts out of home advertising led sign Out of Home gives the advertisers the ability to reach an elusive audience while they are seated in their cars or in the park. A captive audience, often bored with nothing else to do. A message in a billboard or an electronic message center is not surrounded by editorial programming or photographs competing for the audience attention. It allows for great demographic targeting. No wonder is one of the most cost effective forms of advertising. Those are several of the reasons why, OOH is one of the oldest forms of advertising, and is still one of the most effective. Nevertheless, that doesn’t explain why Out of Home Advertising’s revenue has been steadily growing for the last 24th consecutive quarters. OOH has an expected compound annual growth rate of 4.8% from 2014-2019. This healthy outlook is mostly because Out of Home advertising has been benefiting from the advances in technology. OOH has transformed itself into an amalgamation of traditional and digital media. It is this digital part of Out of Home advertising that is responsible for the growth of the overall type of media. Digital is expected to grow at a compound annual rate of 9.8%. Its share of the total OOH advertising will move from 34.7% in 2015 to 43.5% in 2019.

Digital Out Of Home Advertising


Express Employment-Grayscale our of home advertising LED The advent of digital displays in OOH advertising and the ever larger percentage of TV viewers skipping commercials with their DVRs is making Out of Home Advertising an increasingly appealing way of connecting with consumers. Digital Out of Home (DOOH) gives advertisers all the advantages of traditional OOH advertising. It also ads the ability to use impactful and dynamic imagery and video feeds the same way a television can and nobody can “skip” a fixed sign on the road. Moreover, digital signage gives the advertiser an unprecedented flexibility achievable only with online advertising. These OOH displays are controlled by a computer. Even better, more sophisticated devices use internet based accounts, accessible from any internet enabled devices. A good examples is Cirrus Systems with the LED cloud. Display owners can easily change the content of their signs by accessing their accounts. Changes can be made with programs that resemble image editors with a calendar. This not only allows for targetting different demographics at different times of the day or days of the week. It also enables different consecutive messages. Easy software admits for easy and frequent testing in real life scenarios. Changes in marketing campaigns directions are virtually free. And it is simple and fast to use current events in messaging, etc. With cloud based software, Digital Out of Home is as versatile as online advertising. Those are the reasons why Digital Out of Home is thriving.It merges the advantages of traditional Out of Home Advertising, TV and online, in an easy to use, affordable package. To take advantage of this growth one needs to “go digital”. Equally important is to partner with a display provider that is on top of hardware and software technological advances. This provider needs to constantly innovate, and provide a robust offering that allows for flexibility, targeting, and video solutions. Let us know what you think of this post by posting a comment below, sending us an email to marketing@cirrusled.com. Or let us know on our social media channels: Facebook, Twitter, YouTube, Google plus, LinkedIn, or Instagram.

Cirrus In The News: Miami Herald -Sign of the times?

Cirrus In The News: Miami Herald -Sign of the times?

"For Miami Dade College, the operator of the city-owned theater, the decision to replace the pre-existing marquee was a no-brainer. That marquee, a spokesman said, was badly damaged, and the new sign will end the precarious and cumbersome process of changing the marquee by hand and will allow for better advertising of the independent films and important cultural events that take place at the venue." 0015 tower theater marquee “The new marquee is central part of the improvements, replacing an old and damaged marquee, which was not the original,” college spokesman Juan Mendieta wrote in an email. “The new marquee is of the size, form, and appearance of the original marquee from the 1930s. It does not change the historic appearance nor the façade of the Theater.” IMG_3745 Read more here