In the age of COVID-19 and drive-throughs, an effective digital menu is a need. Person-to-person contact is now limited and is predicted to continue to be a trend in the restaurant industry long after COVID-19 is gone.
Here are some ways that you can increase the effectiveness of your digital menu board.
Use color and image
Colors don't just set the tone for marketing a brand, but they also set the tone for a dining experience. They influence the mood of a customer, which is why incorporating color psychology in your brand’s marketing is an impactful and popular tool used by every industry.
Colors have different inherent and subconscious associations, so choosing the right color can increase the impact of the message that you're trying to portray. For example, red, a key color used by many fast-food giants such as McDonald's and KFC, is known to induce hunger, whereas greens and yellows promote freshness. As a result, using these colors on your digital menu will send subliminal messages to your consumers, making it an effective tool for marketing your restaurant.
Adding different colors using color theory can also help you enhance the feel of your restaurants— specific colors add elegance, whereas other colors give a quick-service or fast-food type of feel.
Highlight your specialties
Though most people who visit drive-throughs know what they want, your digital menu board can effectively highlight certain food items or specialties that can easily be added to an order. This increases the likelihood that consumers will add sides, drinks, and desserts to their orders or upsize their meals. As a matter of fact, digital menu boards have been found to increase the average value of orders by 2.5% and boost drink sales by 5–7%!
Motion and video naturally draw to the eyes, so using animation techniques strategically on your menu board can also help with drawing attention to certain products. High-quality digital menu boards allow for more realistic and enhanced representations of the items on a menu, and using video can effectively add to the appeal. Animations that make consumers crave products can also be effective in enhancing hunger, increasing the likeliness of your customers ordering a larger meal!
As a result, digital menu boards are highly effective and should be used by restaurants to improve their sales and give themselves an edge in a highly competitive industry. If you’re looking for a company to help you out with your digital display, Cirrus has exceptional digital display software. We offer a powerful content management software for digital signage that works with our high-resolution LED signs to bring you unparalleled on-site marketing. As electronic display manufacturers, we provide digital signage for education, entertainment, healthcare industries, and more.