Skip to content
SEARCH
Get a quote
Get a quote

People Counter

Get better results from your on-premise marketing with insights on the people entering and leaving your business—and the ability to customize your digital sign content based on foot traffic trends.

Get a quote

Increase the Effectiveness of Your On-Premise Marketing

An intelligent all-in-one device for data capture, analysis, and content delivery. the Cirrus People Counter device uses infrared sensors, cameras, and thermal imaging to gather data on the people within your business—and then makes it easy for you to use that data with advanced, AI-based Analytics and a conditional advertising engine that can update your digital sign based on customer density.

 

Device-PeopleCounter
View the People Counter in action.

Key features

regularshow-alt
Exceptional tracking accuracy

Infrared sensors, cameras and thermal imaging capture customer data with a counting accuracy up to 99%.
regulargroup
Customizable

Include/exclude children, and filter out shopping carts and other distractions from your customer trend data.
regularcloud-upload
Cloud-based

Access trend data and dashboards on the customers in your business from anywhere, anytime. 
regularnetwork-chart-1
Seamless integration

Manage your People Counter and Cirrus digital signs from within one easy-to-use cloud-based platform.

People Counter Capabilities

Learn how the Cirrus People Counter can help you accomplish more with your on-premise marketing, while also giving you data that you need to optimize business operations. 

 

People Counter - 2 In-1

Tracking

Monitor Customer Foot Traffic

  • Leverages infrared sensors, cameras, and thermal imaging to track customers entering and leaving your business
  • Provides real-time data on the total number of people present at any given time
  • Creates highly accurate reports on incoming and outgoing foot traffic, peak hours and customer trends

In-Store Analytics

Analyze Customer Behavior

  • With a user-friendly interface accessible via any web browser, our People Counter Dashboard is designed to help you better understand the types of customers visiting your premises.
  • Compare data on customizable comparison charts to discover peak hours, dwell times, and daily, weekly and monthly trends
  • Make more informed decisions on how to design your signage content and when to play these ads to drive more purchases.
People Counter - Metrics
People Counter - Dwell Time

Software

Use Data to Optimize Marketing & Business Operations

  • Adjust content on your digital signs based on how many customers are in your business and how they're behaving.
  • Show ads to lure in more customers when business is slow. Automatically change your sign content when your business gets busier.
  • Optimize staff scheduling, resource allocation, marketing strategies, and overall operational efficiency.

How Businesses Use Cirrus People Counters

According to a Forbes report, businesses that use data-driven marketing are six times more likely to be profitable than those that do not. Learn how businesses are using Cirrus' Smart Signage solutions to bring in more customers and increase their profitability.

Dynamically Adjust Ad Content

Want to lure more customers into your business? Set your outdoor sign to show discounts when the People Counter detects that business is slow. Then, when business picks up, shift your marketing to other promotions.

Reduce Overstaffing

Want to know if you have too few or too many employees scheduled? Use the People Counter to find out when your business is really busiest (and when it isn't) and adjust staffing so that you have fewer employees standing around.

Improve Customer Experience In-Store

When your business is busy, customers can become frustrated if they have to wait to be helped. When the People Counter detects long dwell times within your business, automatically show engaging content that will reduce perceived wait time.

Strategically Promote In-Person Events

Use real-time foot traffic analytics to maximize your promotion for in-person events. Promote an event until the People Counter determines you've reached capacity, then switch your signage to displaying promotions that increase purchase size. 

Analyze the Effectiveness of Your Ads

Input sales numbers into the Advanced Analytics dashboard and pinpoint which promotions bring in the most visitors to your business and how likely those promotions are to convert into sales.

Book a call

Our dedicated professionals are here to guide you through the process, answer your questions, and provide personalized solutions tailored to your unique needs. Whether you're looking to elevate your brand presence, enhance customer engagement, or create memorable advertising displays, we're here to help.

Get a quote