Read what our team at the Cirrus Office has to say about the LED display industry, LED signs and Cirrus LED systems.
Cirrus Staff https://cirrusled.com/wp-content/uploads/2017/04/Cirrus-LOGO-header-alignleft.png Cirrus Staff2015-06-25 10:46:192015-06-25 10:46:196 Tips To Create Compelling Content For Your LED Sign
Outdoor digital signs - or electronic message centers- are the most cost effective form of advertising. With studies proving that as much as 50% of new customers claim to learn about a business due to it’s on-premise sign, it's clear digital outdoor signs increase sales and create awareness. Still, anyone that has tried to design appealing imagery or convey a compelling message within a digital sign’s limited space knows how hard it is. That is why we decided to provide a few pointers that will help you maximize the potential of your LED display. 1.- Keep it short and big I know, easier said than done, but don’t cram your sign with long messages in small fonts. Keep in mind that the font needs to be 12” or bigger for drivers to be able to read them. The good news is that there are several tricks to shorten your messages. First and foremost, plan ahead, sit down with pen and paper or a computer and type what you want to say, then use different words to convey the same message. Try to come up with at least six different versions of the same idea. Get rid of the three longest sentences and of the ones you have left, choose your favorite and study it. Find ways to shorten it, remove extra adjectives or unnecessary words. Check the discarded sentences, did you use a similar yet shorter word? Did you figure out a way of getting rid of a word or shorten an expression? Don’t use full sentences, nobody expects Dickens in an LED board. “Do you want to have french fries today?” Can easily be replaced with: “Fries Today?” Use symbols: And can be replaced by “&” or “+”, relationships can be expressed with “=” For example: “Monday= Coffee!”, etc. Use images: They are worth a thousand words, aren’t they? Another powerful tool that LED displays offer is the possibility of using different slides to convey one message. If used correctly, you can build anticipation and make your message not only longer but much more effective. For instance instead of one long message that says “For today only everything with a red tag is 70% off! Hurry the stock is limited.” You can have three slides: Slide one: “Today only!” -- The first slide creates anticipation. What is only happening today? Slide two: “Red Tag = 70% OFF” -- Your customers are rewarded with a valuable message. We used “=” to replace an awkward and long sentence. “Hurry! Limited Stock.” -- And now you gave them a sense of urgency, they need to go to your store not only today, but right now or the best things will be gone. The little image with the shopping bags not only makes the sign stand out but helps the customer visualize themselves shopping and reminds them that there is a sale. 2.- Contrasting colors, readable fonts, clear pictures Make sure to choose a font that it is easy to read from far away. Remember, you want your LED sign to look nice, slick and modern but if passersby can’t read it, the display is useless. The good news is modern design aims for clean lines, lots of white spaces and simple forms. Use contrasting colors to make your message stand out. Good color combinations are: Black and yellow, black and white, black and orange, black and red, black and magenta, white and blue, white and red, white and green, white and purple, blue and yellow, blue and magenta, red and yellow, yellow and magenta, green and purple, purple and yellow, etc. When choosing images make sure they will look clear and crisp from a distance. 3.-Appeal to your customers emotions: Most purchases are impulsive so you need to appeal to your customer emotions; how will the product help them become who they want to be. Don’t list the benefits but tell your customer why they should buy it. “Be your son’s hero”, “Make her fall in love again”, “Have perfect hair”, “Get that date tonight.” Be creative, have fun with your sign! Boring signs are, well…just boring, not memorable. Make your sign funny, interesting, emotional, some people might scoff at it but most people will appreciate it and more important, even the haters will remember it. 4.- Use “You” or “Yours” Your signs will be more powerful if your customers can visualize themselves with the product. Using the words “you” or “yours” will help you with that. Add you to the previous messages “You’ll be your son’s hero”, “You’ll make her fall in love again”, “You’ll have perfect hair”, “You’ll get that date tonight”. See how much more powerful it gets? 5.- Keep it fresh and relevant One of the biggest advantages of LED displays is it’s versatility, the display can be changed easily and one LED sign can display several different slides. Change your message often, use what is happening right now to keep your content fresh and relevant. People stop noticing things that always remain the same. Announce timely sales, celebrate relevant events - cheer for your winning sports team, celebrate the holidays, or congratulate loyal customers on events like weddings or births-, use the weather to your advantage and invite customers to get warm or cool off at your store. 6.- Test, test, test Take advantage of how easy it is to program your LED sign to test, test and test. Test before creating the slide: Use your computer or the slide editor to test different color combinations, fonts, sizes, etc. to see which one works better. Test while you create the slide: You decided on a message, a color scheme, font and imagery and you set it live. You are done, right? Wrong! That is only the beginning. Once the slide is live go to where your customers are, walk or drive around and look at the sign from every possible angle. Does it look right? Is it easy to read? Is the font too small, thin or unreadable? Try to think how you can improve it, go back to the drawing board and repeat the process until you are satisfied -for now-. Test after you created the slide: Come up with different content and messages and test them. Try one week a set of slides and the next a different set and see if you notice a bigger flow of customers through the door or higher sales of some product. Constantly ask your customers what they think of your content, if they noticed it, what they liked, what they didn’t. It is important to remember an outdoor LED sign is a marketing investment. Yes, you can turn it on and forget about it and it will get customers to your door. Still, if you want to maximize your investment you need to create powerful, relevant displays that attract customers attention and change often enough to keep them on their toes. And if everything else fails, feel free to contact our creative department so they can help you with content creation.
Cirrus Staff https://cirrusled.com/wp-content/uploads/2017/04/Cirrus-LOGO-header-alignleft.png Cirrus Staff2015-06-04 10:10:272015-06-04 10:10:27How to Never Again Lose a Bid on an LED Display Sign
For most shops, selling is the hardest part of the LED signage business. In this day and age, it’s easy for customers to gather great -and sometimes misleading- bits of information on pixel pitch, LED display sign sizes, comparable LED sign quotes, etc. A google search will give them the names of all your competitors and within hours they can collect bids from several sign shops to compare. So how do you make sure that your bid is always the winning one? Here are some tips we collected in the years we have been selling our product.
- Help your customer: Customers have access to a lot of information, but it can be confusing and misleading. It’s your job to help them sort through the overwhelming data they can find online about LED Systems and digital signage and lead them to the right answer: Your solution, from someone credible that they trust, may be the best one to solve their problem.
Make sure you grasp what the customer really wants to achieve with an LED sign and connect with the emotional component of the sale: What problem do they want to solve? What do they like about LED displays? What does it mean for their business and what impact will it have? You need to truly want to understand your customer’s pain and help them find a solution. Asking the right questions could be the difference between hundreds of thousands of dollars in sales or your prospect going to the competition.
- Know your product : Establish yourself as an expert. Know your customers questions and objections before they talk to you so you can provide them the right answers. If you know which are the most popular objections, you can make sure to address them in a positive light before they even come up.
Share relevant information, make them feel comfortable about you and your product.
Explain for instance how a 4x6 foot borderless product like Cirrus System’s LED display is really comparable to a 5x7 foot sign with a cabinet (read more about that here). Or, how a 10mm virtual pixel pitch LED panel really equals a 20mm true pixel pitch LED sign and how true pixel pitch is a better LED Technology. Tell them how buying cheap chinese LED boards is more expensive in the long run and why warranties and modular designs -like the one Cirrus offers- are important. Let them know how an easy to use LED display software can be the difference between an effective sign and one that resembles a reader board.
- Choose the right partner: To be able to establish yourself as an expert and win the bid every time, you need to make sure to choose the right partner for the job. Choose an LED manufacturer that provides a great -and affordable- product. Thereby allowing you to offer your customer the best bang for their buck while being back up by a professional team ready to answer your questions and help you when needed. At Cirrus you can contact us anytime by phone : 1.877.636.2331 or email . The right partner should provide training and supporting materials: Visit our resources sections to download guides, specs and articles or request our flyers and packages by mail or do a live webinar software training.
Cirrus Staff https://cirrusled.com/wp-content/uploads/2017/04/Cirrus-LOGO-header-alignleft.png Cirrus Staff2015-05-28 10:14:212015-05-28 10:14:21The Battle is On! Monochrome Vs Grayscale LED Displays
There is a lot confusion in the industry as to what the difference is between monochrome LED displays and grayscale LED displays. Most of the time people - even ourselves- use the terms interchangeably but there are times when businesses specifically ask for a grayscale or monochrome display presuming there to be a distinction between the two. They know that their needs would better be met by a particular type they may have seen before. So, what is that difference? In general, monochrome and grayscale in the LED sign industry are both used to refer to single color LED displays. Full color LED signs (also called RGB LED display) have a red, a blue, and a green LED diode in each pixel and can display all possible color combinations. In contrast, single color LED displays, as the name indicates, have one single LED diode per pixel and all of the LED lights on the board are the same color. Strictly speaking in some understandings of the term, the LED diodes in an outdoor monochrome LED display only have one level of brightness, so either they are on or they are off. Let’s imagine we have a red monochrome LED display; If the lights are on, that pixel will be red and every LED diode that is turned on will have exactly the same shade of the color red. On the other hand, if the lights are off, that pixel will be black - the standard background color for an LED sign. The perfect monochrome display examples are the LED signs typically found on the highway and used by municipal agencies. Those signs usually only display very simple text and are mostly aimed to notify drivers of road conditions, give directions, or public service announcements. Outdoor grayscale signs also have one color LED diodes, but each light can shine at different levels of brightness, allowing for many shades of the same color. If we go back to our red LED sign example, if it were gray-scale, each one of the LED lights could be displaying a different intensity - or shade- of the color red. That means some of the diodes could be displaying a pinkish-red, while different ones show an orange-red and others a bright-red. This makes gray scale the preferred choice for LED signs that display pictures or videos, since it allows for more definition and shades in the images. In practice, all outdoor gray-scale LED signs could also function as monochrome signs if that is what the business owner prefers. In other words, all of the LED diodes on a gray scale LED board can be set at the same brightness level. Why would a business want to buy an outdoor monochrome or a gray scale LED display? Outdoor LED signs are a powerful advertising tool, in fact, the Small Business Administration calls them the most-cost effective form of advertising, but they require a significant upfront investment. An outdoor grayscale LED display could provide many of the advantages of an LED sign at a significantly lower cost. If the goal of the business is to advertise with text or simple images or videos, gray-scale or monochrome LED signs could be a great, more affordable alternative. There are aesthetic considerations too depending on the look the business is seeking to convey. Cirrus’ LED systems responded to the demand for a single color LED display by introducing its revolutionary Grayscale Solo LED System. Solo was designed with small businesses in mind: a great looking, high quality, outdoor gray-scale LED display at an ultra-affordable price. After rigorous development, our engineers succeeded in producing lower cost panels without sacrificing any of Cirrus systems’ quality. Not only that, our grayscale Solo LED system is also less expensive than text-only, run-of-the-mill LED signs. We will also price match against any domestic competitor with a comparable product. Solo has the same features and capabilities all other Cirrus systems are known for: Modular technology, green design, accessible from the LED cloud software and 24 hour lead time; It plays video, images, and text at a medium resolution of 15 millimeter pixel pitch. If you want to learn more about the Solo Gray scale LED display system email us or call us at 1.877.636.2331.
Cirrus Staff https://cirrusled.com/wp-content/uploads/2017/04/Cirrus-LOGO-header-alignleft.png Cirrus Staff2015-05-21 10:35:022015-05-21 10:35:02Will The Advances on LED Cloud Software Change Customer Support Forever?
Last time we discussed the seven things that make for the best LED message board software in the market. This week, we want to focus on the customer service aspect of our powerful Cirrus LED Cloud Software.This web-based software not only allows the sign owner not to worry about installing updates, which device to use to modify their playlist, or how to update the content in the sign. It also gives us, the sign manufacturer, a powerful tool; our cloud LED software can remotely diagnose problems with your LED sign and allows us to fix them from afar. This saves the sign-owner and the sign-shop grief, time, and money. All Cirrus LED systems come with our powerful Cirrus LED Cloud web-based software that allows us to diagnose and fix problems on any Cirrus LED system. No need to send the LED panel back or send someone to repair the LED Sign. The customer support console in the Cloud LED software comes loaded with messages, and logs that notify our agents of which problems you LED sign has and allows them to solve it for you. These are some of the things we can remotely diagnose for you:
- Temperature of each individual LED panel in a sign: The LED Cloud system constantly monitors the temperature of each panel to make sure none are overheating.
- No internet connection: A common problem but sometimes hard to detect; our system will let us know if the sign is not able to access the internet. The LED Cloud software allows you to upload an offline playlist to make sure your LED sign still displays content if problems with your internet provider or connection occur
- Problems with the configuration of your playlist: We can detect if there are problems within your playlist, or if your schedule or your content isn’t configured correctly and help you solve that.
- Panels are not correctly connected to each other: Our web-based LED system will let us know if any - and which- of the LED panels are not correctly connected to each other.
- No Data or no power: We can detect problems with the data or the power in each panel. Blade LED panels also has a health indicator light that blinks blue if the panel has power and data. We can also turn off that indicator light at your request.
- We can detect problems with the different apps installed on your panel.
- Adjust coloring and brightness problems: The sign doesn’t look quite right? You can give us a call and we can adjust the coloring and brightness for you until you are satisfied that it looks exactly the way you want it.
Cirrus Staff https://cirrusled.com/wp-content/uploads/2017/04/Cirrus-LOGO-header-alignleft.png Cirrus Staff2015-05-08 10:42:432015-05-08 10:42:437 Great Things to Look for in Your LED Display Software
One thing that is often overlooked when deciding which LED display manufacturer to buy from is the software that controls the sign. Most digital marquees come with a free, pre-installed LED display software and without it, LED display screens can’t run. Yet, the better and more user-friendly that the LED display software is, the easier it will be to create and modify eye catching messages for your new electronic marquee sign. Buying from a sign manufacturer that provides a high-quality software can be the difference between a successful LED advertising display and one that fails to attract new customers. A good LED display software will allow you to easily produce professional quality images and videos. And a user-friendly interface will let you to effortlessly create schedules, offline playlists, and change your message, giving your business the flexibility it needs to make your programmable message board the most effective form of advertising. On the other hand, ineffective and complicated LED display software will make creating and uploading images and videos hard. Like anything that is difficult, people will try to avoid it and that will result in a digital marquee with a boring, simple sign that never gets updated and as such fails to attract new customers and increase sales. So, what makes an LED display software great? Here are some things ask from the sign manufacturer at the time of evaluating which electronic marquee to buy.
- Is it free and pre-installed? Make sure it comes with the electronic message board and it doesn’t require any extra-fees or monthly licenses.
- What happens when the LED display software gets updated? You need to make sure that you can take advantage of any new features the company develops. Will the new updates be compatible with your older signs? Will this updates be free? How will you get those updates? Will you be required to download something from the web or get a new CD mailed to you to install the new LED display program? Or do they have a cloud based LED display software, meaning, the software updates itself automatically when you log-in?
- Is it user friendly? You should request a Demo and see how easy (or hard) it is to manipulate and create new content and preview it in the console.
- Which devices can you use to update your digital marquee? Most LED displays’ software is only compatible with PCs. You might want to explore the flexibility of a platform and device agnostic solution. The Cirrus LED display Cloud Software not only allows you to update your content from your Mac and PC but, also from your Apple or Android phone or tablet.
- Which formats does the system allow you to upload? Make sure the LED display software accepts the formats you are used to handle such as JPEG, PNG, Mp4, etc.
- Does it allows scheduling, offline playlists, and other type of playlists? The ability to reach your audience with the right message at the right time is one of the biggest advantages of an LED sign. This is really important for Electronic Message Boards owners but fundamental for Billboard Advertising.
- How large is the LED display software library? Not only you need to make sure the software’s library offers several fonts and colors, but most LED display programs nowadays have built-in apps, video backgrounds, transitions and shadows, etc. Here at Cirrus LED systems we are very proud of our LED Display Cloud Software and would love a chance to answer any question you might have. So, feel free to call us at 1.877.636.2331 or email us email@example.com for your free Demo.
Cirrus Staff https://cirrusled.com/wp-content/uploads/2017/04/Cirrus-LOGO-header-alignleft.png Cirrus Staff2015-04-30 10:12:002015-04-30 10:12:00Is Your LED Sign Deal Too Good to Be True?
All men might be created equal, but all LED boards are not. In the past couple of weeks we have been writing about how the lack of a consistent and uniform industry language make understanding pixel pitch and LED sign’s sizes difficult. Yet, there is a bigger issue that we haven’t talked about; how amazing deals often turn into amazing nightmares. And buying low-cost, low-quality LED displays can affect not only the image of your business but be more costly in the long run. You just got off the phone with a new LED manufacturing company. They offered you a deal that was too good to be true. Well, it probably is. New companies appear all the time, with flashy one pager websites and promises that they can offer a comparable LED display for a quarter of the price than any of the LED industry’s known players. Yet, a year later, the company, their promises, and their warranties, are gone. And most likely, so is the health of their LED sign. Beware of companies that mention certifications and credentials but won’t show them to you, or answer your questions about the confusing language they are using. Even if the LED sign continues working for a while, it will most likely start having color rendering problems, like the sign in the photo. When we dive into the electronics of a display, one of the most expensive components on an LED board is the integrated circuit.. These are the chips that drive the brightness levels of the LED display pixels themselves. High-quality signs usually have a 1:1 or a 1:2 scan ratio where each pin on an integrated circuit powers one or two LED diodes, depending on the pixel pitch of the sign. Opting for a one to two ratio is typically not a cost decision but rather because LED displays with very low pixel pitch (high-resolution) would be too bright and uncomfortable to look at with a 1:1 scan ratio. However, if an LED display manufacturer is intending to cut costs, an easy way to do so is by reducing the number of integrated circuits. That is why these low-end LED manufacturers produce panels with a 1:16 or even 1:32 scan ratio. What that means is that each integrated circuit pin will power 16 or 32 LED diodes. If the scan ratio is too low, you will actually see the LED sign lights flicker, especially in your peripheral vision. If any part of any diode fails, the whole matrix of LED lights powered by the same pin will fail. As a result, you will see black lines or, if the integrated circuit pins are powering lights of just one or two colors, lines with incorrect colors. These LED signs will look run-down and will reflect badly on the business’ image. Often times, these ultra-cheap LED companies will market their indoor signs for outdoor use. The result is LED signs that are not properly sealed and can’t withstand temperature changes, moisture, or dirt. Also, the Light Emitting Diodes require good heat dissipation mechanisms that most of these low-end displays don’t have. Their inferior materials combined with their inadequate sign design makes them prone to overheating and failure. And, since most of these sub-par signs use LED cabinets that means once one panel fails, the whole sign needs to be sent to get repaired. Considering the lifespan of these low-end manufacturing companies, that means most likely the only solution is purchasing a new sign. There is a saying in Spanish that goes “what is cheap ends up costing more”, in the end, an unbelievably cheap LED sign will increase sign-users and sign-shops costs, and cause unnecessary grief and customer defection. When making a big marketing decision like buying an LED sign, business owners have to ask themselves if it’s not more cost effective to purchase a good product that will last significantly longer, and will save them money in the long run with lower energy bills and lower replacements cost. Sign shops should realize that a cheaper product will have a lower profit margin after accounting for the waste associated with all the extra hours of maintenance and customer support calls.
Cirrus Staff https://cirrusled.com/wp-content/uploads/2017/04/Cirrus-LOGO-header-alignleft.png Cirrus Staff2015-04-23 12:24:072015-04-23 12:24:07The Truth Behind LED Display Sizes
Most industries have regulations and standardization to control how companies market the specifications of their products. If someone walks into a store to buy a TV or a computer, they expect all the screen sizes to be measured in the same way; One expects a 50 inch TV to have the same monitor size as any other 50 inch TV. With LED displays, however, there is no such standardization and companies feel free to market their products any way they want. So the active LED display area between two LED signs that are quoted as the same size might be different. If you are surprised or asking yourself how can that be, you should continue reading. Back to our TV analogy, anybody would be very angry- and rightfully so- if they asked for a 50 inch TV and they were offered one with a 40 inch display area. Meanwhile, another screen was available with a 50 inch display but both claimed to be 50 inch TV’s. Yet, when an LED manufacturer gives a quote for a 4’ sign with an LED display that is just 3’ and says it’s comparable to a different sign with a 4’ LED display, nobody bats an eye. It’s common knowledge that to determine the size of a TV screen, the standard is to measure the length of it’s diagonal - from one end to the opposite end of the display, in the manner displayed in this picture. Any customer would be outraged if someone offered them the old cabinet TV on the picture and claimed that it’s size was determined by the length of the diagonal from one end of the cabinet to the opposite end of the cabinet. This is standard practice in the LED manufacturing industry. Commonly companies use the size of their cabinets to quote the size of their LED signs. To get a clear understanding of the difference, we analyzed a quote from one of the major brands in the market side by side with a Cirrus quote. Take a look at the spreadsheet below, the results are impressive. Click on the image below to expand the quote analysis. Both companies submitted a quote for a 4’ high by 6’ wide LED Sign. Our competitor offered a 20 mm RGB product, while we offered our 19 mm Full Color Blade LED System. When just looking at the bottom line Cirrus comes out a little more expensive - $15,901 for the Blade System, $15,269 for our competitors product. Still, the question here remains, are we comparing apples to apples or are we comparing a 40 inch with a 50 inch TV? When analyzing the size of the LED sign of our competitor, we can see that they are in fact quoting the measurement of the cabinet as the size of their LED signboard. How much difference can a cabinet frame make? To find out, we calculated the exact measurements of the LED boards for both signs. It turns out that the real size of the major brand LED display is only 3’ 2” high by 5’ 3” wide, in other words, there is only 16.5 Sq. Ft. of active display area, considering there are 24 Sq. Ft in a 4’ high by 6’ wide matrix, that is over 30% less square footage. That means our competitor is offering their product at $925.40 per Sq. Ft. of display, while Cirrus is offering it’s Blade LED System at $662.54 per Sq. Ft. of display, almost a 30% less. Not only that, but Cirrus LED Systems is quoting a 19 mm panel while the major brand is offering a 20 mm board. That means that the Cirrus LED display has 2304 more LED diodes than the competitor’s. If the competitor's panel has 3,840 LED diodes and we have 6,144 that means our sign has 60% more LED diodes (6,144*100/3,840). In end, if we go down to the minimum common denominator and compare the cost per LED diode in both brands, Cirrus comes out close to $1.50 cheaper per LED diode, that is almost 40% less per LED light. Ultimately, when comparing LED signs one has to be aware of the different terminologies used in the industry and the lack of conventions and standards. No-one would like to be sold a 40 inch TV with the claim that is a 50 inch, likewise, no-one should accept a quote for a 16.5 Sq. Ft. LED sign with the claim that is a 24 Sq. Ft. LED sign. ------- TV pictures courtesy of FreeDigitalPhotos.net
Cirrus Staff https://cirrusled.com/wp-content/uploads/2017/04/Cirrus-LOGO-header-alignleft.png Cirrus Staff2015-04-17 10:19:092015-04-17 10:19:09Announcing the Winners of the 16 Solo ICE LED Panels Giveaway
When we first launched our new monochrome Solo LED Display System, we knew we needed to commemorate it somehow. After all, it was the result of lots of hard work from our design, engineering and manufacturing teams. Modesty aside, the Solo LED Display System revolutionized the grayscale digital display market; a great looking, ultra-affordable, monochrome LED board that plays video, images and text without sacrificing any of the quality or the advantages Cirrus Systems is known for! A celebration was definitely in order. So we started brainstorming ideas. We wanted something memorable, something that had an impact. It didn’t take long for us to realize that the best way to celebrate was to give back to the community. What’s more meaningful than to help someone that deserves it with an LED sign? Still, we came up with an even better idea. Instead of just choosing a worthy cause, we decided to let our readers and partners participate, get involved and help too. That’s how the Solo ICE LED panels giveaway came to be; we asked YOU to nominate a non-profit organization deserving of 16 Solo ICE LED boards - or a 32 sq. ft LED display sign- so we could hold a drawing and select a winner on April 15th. The response was so humbling and overwhelming that we decided we needed to give away not ONE but TWO 32 sq ft Solo ICE LED displays to worthy causes. So, without further due, we are happy to announce the winners of this year’s Solo ICE LED panels giveaway: Omar Shrine Temple - A non profit that supports children with orthopaedic conditions, burns, spinal cord injuries, and cleft lip and palate. And the First Presbyterian Church of Plano. We really hope our winners enjoy their signs and get a lot of good use out of it! Here are a few pictures of our CEO, David Rycyna picking up the lucky winners and a video of him congratulating them:
Cirrus Staff https://cirrusled.com/wp-content/uploads/2017/04/Cirrus-LOGO-header-alignleft.png Cirrus Staff2015-04-13 12:50:282015-04-13 12:50:28LED Digital Advertising Billboard, A Whole Different Board
Recently, we wrote an article about why LED electronic message centers are such an effective form of advertising for businesses. Since then, we have been asked about the benefits of owning and advertising on an LED digital billboard. The difference between digital advertising billboards and electronic message centers (sometimes also called electronic message boards) is sometimes blurry, we know. Still, most sign savvy people would agree that while the LED display itself is the same, it’s the purpose of it that differentiates them. EMCs (Electronic message centers) provide on-site advertising, while billboards provide off-site advertising. In other words, an EMC is an indoor or outdoor LED advertising sign (of any size) owned by a business and placed within the premises of their establishment to advertise their brand or products on it. On the other hand, a billboard is a large outdoor advertising sign placed along a high traffic road, intending to capture the attention of cars and pedestrians to promote products and brands from companies that have paid the billboard owner an advertising fee. Some of the advantages of advertising in an EMC and a digital billboard remain the same: The ability to catch passersby attention; people can’t change channels or flip the page on a billboard. Still, it stands to reason, that many advantages will be different. Companies can use billboards to send messages to people in key geographic areas, instead of just in the premises of their business. Viewers attention is held captive, they are watchful of their surroundings, especially if there is traffic.It’s impossible to miss the large advertising roadside billboard signs, making them a great tool for increasing brand awareness. People will notice the billboard whether they like it or not. In a study made by Arbitron Digital, 84% of the respondents said that billboards are informative, 85% said that they are useful for travelers, and 82% said that they help businesses attract customers. The advantages of owning a billboard are quite obvious when looking at the advertising revenues. While a static billboard represents less upfront cost, an LED dynamic billboard offers an average of six ad slots at any particular time. Moreover, LED dynamic signboards offer advertisers the possibility of placing more modern, eye-catching, crispier ads. The increases in revenue significantly offsets the upfront cost. Also, with software, like our LED Cloud, one can easily update content from a computer, phone, or tablet. Advertisers don’t need to wait long periods of time for their ads to be designed, printed, and installed, and new advertisers can quickly be added to the queue. Ultimately, the unique purpose of each one of these type of LED signs introduces new considerations and factors, making them different enough that the industry decided it need a “whole different” name. The goals of a billboard owner are different than those of an EMC owner, so the benefits they derive of them should be different; one wants more advertising revenue, the other one wants higher sales. Still, in the end, the fact still stands that LED Signs - in which ever form- increase profit. And even if the billboard owner doesn’t directly benefit from the advertising advantages that an LED display offers, they are key selling points when talking to potential advertisers and as such, equally important to them. So, in the end, whether it’s a billboard or an EMC the key advantages of a good LED sign prevail: Higher revenues, brand awareness, flexibility, and a large, captive, geographically-targeted audience.
Cirrus Staff https://cirrusled.com/wp-content/uploads/2017/04/Cirrus-LOGO-header-alignleft.png Cirrus Staff2015-03-26 14:19:432015-03-26 14:19:43Updating Content on Your LED Sign is No Joke
Here at Cirrus we’re always up for a good laugh and are thrilled whenever our cartoon designer sends a comic with the ink still drying. Some LED sign owners have to deal with changing their content using a USB stick each time they want to change images or text. Considering that many signs are mounted several feet in the air, either right off the highway or in other dangerous/inaccessible places, there's nothing entertaining in the thought of an LED sign user climbing a ladder and risking serious injury. If you're in the market for an LED display, this is one of many things to consider before purchasing yours. Luckily here at Cirrus all our software is cloud based, so you'll never have to worry about sign height or weather conditions while changing the content in the comfort of your office or home.