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Content Design & Marketing Support
If finding time to make new content for your sign feels like a challenge, or you don't have the design skills, we can help.Need Help Finding Time to Make New Content for your Digital Sign?
To get the most ROI out of your outdoor sign, it's important to keep your content fresh. The signs that catch the eyes of morning commuters are different from the ones that attract people passing by during the evening. And people are much more likely to keep looking at your sign if they see different content whenever they pass by.
When you're running a business, though, it's easy to let other priorities get ahead of creating new content for your sign. And we can help you focus on your business and still get great ROI from your outdoor sign. Cirrus Content Design and Marketing Services makes it easy for you to keep your outdoor signage fresh with high-quality compelling content that drive new customers in your door. Learn what options we offer to work with our sign content experts.
Content Design & Marketing Support Services
- Getting Started
- Content Creation
- Publishing Your Content
- Performance Review
Project Kickoff and Brand Voice Development
As the first step in creating content for your sign, we'll dig into your goals for your sign, and how you want to market your business to potential customers. By establishing your "Brand Voice", we'll be able to help you develop a comprehensive content strategy.
Then, we'll ask you about specific ideas for what you want to promote on your digital sign. After that, our expert will share ideas for how others in your industry use their signs‐and you'll get to decide if you'd like to try those ideas for your business.
Deliverables:
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A "Brand Voice" document to use as a guide to set strategy for your sign content
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2-3 digital sign content templates for your business using your colors and logo
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List of sign content ideas that you'd like to be created by a Cirrus designer
Content Review & Calendar Planning
This next step is all about the content that will go on your outdoor sign. You'll start by reviewing the sign content created by a Cirrus designer, and any adjustments will be made.
Then, your Cirrus expert will work with you to determine the optimal schedule for your digital sign content. They'll help you figure out what best to promote on different days of the week, and make sure that any special events you have upcoming are added to the calendar for optimal promotion.
Deliverables:
- Finalized content slides for your digital sign
- Plan for content calendar using best practices and including your upcoming events
Content Publication
In this session, we'll do a final review of the calendar and make any adjustments needed.
Your Cirrus expert will help you review the metrics you've set for how to determine if your sign content is working.
Finally, we'll show you (and any team members you invite) how to make updates in ScreenHub, Cirrus's content management system. You'll learn how to make easy edits to your existing content, create new content if needed and adjust the calendar.
At the end of the session, we'll publish your new content to your outdoor sign.
Key Takeaways:
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Training in ScreenHub and in how to make content updates to your sign
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New content calendar live on your outdoor sign!
Performance Review
In this final session, we will review data gathered from after your new sign content went live, in order to increase the impact of your outdoor sign. Data that has strong correlation to your new LED sign performance that we'll review:
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Traffic flow (as measured by “People Counter” sensors to track new incoming and outgoing visitors)
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Sales Data
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Overall customer feedback
Using that data, we will make adjustments to your content and schedule to maximize the impact and reach of your digital sign.
Frequently Asked Questions
When we work with you to design content for your sign, we'll start with an initial meeting to discuss your goals for the sign. Then, depending on your sign subscription, we'll
Cirrus's content management software, ScreenHub, makes it possible to create content schedules where you can show different content on different days. That helps your sign keep catching the eye of people who are passing by.
During our Content Design sessions, we'll help set-up your content schedule. So you can promote different messages for each day of the week (for example if you have a regular trivia night) or if you have a daily special.
We'll also help you set-up your sign to promote Special Events—and then set-up your sign to automatically take those messages down after the event occurs.
As part of our Brand Voice conversation, we'll create 2-3 messaging templates that you can use to make updates to your sign.
When we work with you on creating your ads and your content schedule, we'll work directly within your sign's ScreenHub content management. So as soon as you approve the content, it's ready to go live.
Unique Ways Cirrus Customers Use Their Digital Signs to Promote Their Business
Promote sales, showcase product demonstrations, provide real-time updates, and more.
Create vibrant content for differing tastes, promote multiple offers, and schedule seasonal promotions.
Amaze shoppers with beautifully curated images that grab attention and draw in more foot traffic.
Share health tips, raise awareness and improve wayfinding with engaging screens.
Engage the community, increase student participation, and grow school spirit.
Share events, volunteer opportunities, and charitable causes, creating more community connection.
What our clients say
Daniel Doucete, Prime Motor Cars Mercedes-Benz
"The time came for us to update our existing reader board sign, the resolution was grainy and the reliability had diminished so I reached out to our original sign company only to be told I already had the highest resolution available. Disappointed I began to research other options and came across Cirrus sign company. [Cirrus] was knowledgeable and dependable offering what I was told did not exist and the end result is we love our new sign, the resolution is amazing!"
Book a call
Our dedicated professionals are here to guide you through the process, answer your questions, and provide personalized solutions tailored to your unique needs. Whether you're looking to elevate your brand presence, enhance customer engagement, or create memorable advertising displays, we're here to help.