Digital signage is a powerful new tool that has become one of the most popular channels for communicating with potential customers and advertising products and services for various businesses. Digital signage allows businesses to inform customers about new product releases, product details, and any sales promotions and discounts.
The benefits of digital signage are endless, and businesses can implement different promotional and marketing strategies using this innovative form of advertising. Digital display screens are self-contained devices that can withstand harsh weather while offering an ultra-clear display that is fully visible up to 500 feet and more in some cases.
Here are some key reasons why you should invest in outdoor digital signage and how it can benefit your business:
Easy content management
Digital signage offers an easy and convenient way to manage your display content off-site. Gone are the days when you needed to get a new sign printed and hire people to replace the old sign from your billboard every time you launched a new ad campaign. With digital signage, you can edit your business signs and slideshows and even display new messages or promotions at the click of a button through advanced cloud-based content management software.
Attract more viewers
According to Forbes, viewers tend to retain up to 95% of a message when it is delivered in a video format compared to a 10% recall rate when reading it through text. By creating interesting and creative videos and using digital signage to show it to the world, you can attract more viewers and leave a lasting impact on your brand, products, and services in their minds. They are also more likely to talk about or recommend a brand if they have seen a video of it which can boost sales for a company exponentially.
Add an extra income stream
Another unique benefit of digital signage is that it can be turned into an additional income stream by monetizing the display screens. By allowing third party advertisement, you can generate more revenue and partner with other businesses for a more cohesive and streamlined digital advertising strategy while getting paid to promote their products or services!
Cirrus LED — latest outdoor digital signage solutions
Cirrus LED offers a comprehensive range of digital signage solutions using advanced technology to help businesses reap its benefits for years to come. Their team of marketing experts use their unique market insight from years of experience designing engaging digital signage. They have the expertise to provide innovative and effective digital signage solutions including high resolution LED signs, led digital signage software, electronic display board, electronic message center, and digital signage for businesses and companies based in the United States.
Get in touch with the Cirrus team for more information about the latest digital signage solutions from Cirrus!