Digital signage is quickly becoming a primary form of advertising for an increasing number of businesses and organizations. Digital screens and advertising displays have enormous potential and attract more customers than traditional forms of advertising such as static billboards and print media.
However, many businesses are apprehensive about digital signage as it can represent a hefty investment and a large chunk of the advertising budget for most companies. Fortunately, the cost of digital signage is usually offset by its amazing income potential. There are numerous ways businesses can increase their revenue using digital signage and boost their bottom line.
Here are some ways in which you can use innovative digital signage and advertising solutions to increase business revenue.
Monetize display screens
One of the best ways to generate more revenue through your digital signage is with the help of strategic partnerships with local businesses. You can partner with any successful local business and advertise their products and services on your digital screens. Not only will they pay you for the exposure and advertising, but you can also increase your sales by showing ad campaigns for products and services that complement yours. For example, if you own a travel agency, you can partner with a luggage company and allow them to advertise their product while compelling people to book a holiday as well!
According to a recent consumer survey conducted by Nielsen regarding the effectiveness of digital signage, stores using digital display screens experience up to 33% boost in sales. Customers are usually more aware of digital display screens compared to static images and other print media. Digital screens can also be used to announce various deals, packages, and last-minute discounts to encourage impulse buying resulting in an increase in sales revenue for the business.
Save money in the long run
Although investing in digital signage might seem like a huge investment, it will actually save your business a lot of money in the long run. Producing print media and marketing material regularly can be quite expensive as you need to pay for new material every time you introduce a campaign. Not to mention the energy costs and the human capital used in printing and installing new signage every month. With digital signage, you can simply upload the new marketing campaign through a simple software and keep your advertising overhead to a minimum after the initial investment on display screens and networking, etc.
Cirrus LED — innovative digital signage solutions
Cirrus LED offers the latest digital signage solutions using advanced technology and unique industry insight of their marketing experts. The company’s range of digital signage solutions includes outdoor LED signs, electronic display board, high resolution LED signs, electronic message center, and digital signage for all kinds of industries such as healthcare facilities, churches, transportation, retail stores, and more throughout the United States. Get in touch with the Cirrus team of digital signage experts for more information.