How to use digital signage for retail stores to fight against COVID-19
May 22, 2021

The global pandemic has created a new normal for businesses in every industry. With firms forced to follow strict safety protocols, business owners are looking for unique ways to improve the customer experience. 

Digital signage is one of the most important tools that aid retail businesses in the fight against COVID-19. Here are some of the ways they are being used today:

Providing directions:

Digital screens have long been used to display maps in malls and other public places. However, their role is even more critical during the pandemic since they allow shoppers to find their way without physical contact with others. Moreover, a way-finding screen can display the sections of a store closed for sanitization or other reasons, allowing customers to save their time. 

These screens can help control the flow of foot traffic within a mall and maintain social distancing. 

Interactive store-fronts:

Interactive store windows have proven to be extremely effective at engaging and attracting retail customers. The pandemic has given rise to the popularity of contactless experiences, and digital displays can be used outside the store to display the products. 

Digital LED screens may be effective at making people stop outside and make up their mind about what to buy since they allow customers a view inside the store without really having to step inside. This way, the customers will spend less time inside the building. 

Moreover, you can integrate the screen with your marketing channels to play specific marketing videos that will have the greatest impact. 

Digitizing the information process:

Constant technological innovation has led to unique, new digital health and safety products that use a combination of video displays and sensors. Digital technology can be utilized to create strong connections with customers. 

Brands can use outdoor digital displays to direct customers to their stores while promoting their efforts for preventing the spread of infection. The sign can inform the shoppers about the capacity of the store or a mall along with the number of shoppers already present inside. Moreover, marketing software can be used to send out impactful messages at high traffic intervals for maximum effect. 

The automation of information allows retailers to use interactive retail displays, reducing the need for a human salesperson for demonstration and sampling. 

Experiential retail marketing:

Retailers want buyers to have a relaxing, in-store shopping experience away from the troubles of what is outside the store. They may use LED display screens to provide engaging content and entertaining product descriptions to allow customers to view the products in detail. Moreover, an attractive LED display can encourage customers to sample new products.

LED screens allow for an immersive experience that doesn’t require you to touch anything. Digital displays can help display important information such as product availability, bundle offers, special discounts, and more.

Cirrus LED provides high-quality digital signage display software and outdoor LED display screens for businesses of all kinds. 

Visit our website to learn about the benefits of incorporating digital signage for retail stores.