3 Key benefits of digital signage for businesses

Apr 16, 2021

Owning a LED Display for your business is the most efficient and cost effective forms of advertising.

Here are three key benefits of digital signage that make it one of the most popular and effective forms of advertising in the modern world:

Improved customer experience

Moving away from static images and displays, digital signage enhances customer experience by offering features such as motion images, interactive media, and ever-changing content. Potential customers enjoy better engagement and are more attracted toward signage that offers a unique look for the brand.  Digital signage in healthcare facilities can be very helpful and educational by providing important information quickly and concisely.

Flexible content

In the past, if businesses wanted to change the contents of their outdoor signage, they had to replace letters or perform intensive replacements by taking off the old, printed banners and putting up new ones. With digital signage solutions, businesses enjoy content flexibility by easily changing content without requiring any physical change. Using advanced software, companies can update, change, or replace content by uploading it using software such as ScreenHub. Businesses can also change content to target specific customers at different times to promote specific promotions, offers or announcements.

Increased ROI

One of the main reasons why many businesses hesitate when it comes to transitioning to digital signage is the cost. But you may be surprised. Although it seems as though it would be expensive, there are often payment plans that make it affordable. Plus, the return on investment is far greater than traditional forms of advertising which makes it worth investing and offers great value for your money.

Digital signage is the most popular form of advertising for businesses, because it is currently the most effective medium, surpassing traditional forms of advertising such as local TV, radio, direct mail, Google/Facebook or direct mail.

As the world is evolving rapidly, using digital signage is rapidly coming to the forefront and the market size of over $4.7 billion as of 2019. The market size is estimated to grow to almost $8 billion in under 10 years with advancements in display technology. Other factors behind the rapid growth of digital signage solutions are the increasing demand from industries, such as hospitality, healthcare, and retail as well as an increasing number of businesses and corporations adopting digital signage to promote and distribute content.

Cirrus LED — innovative digital display solutions

Cirrus LED offers a range of the latest digital signage and advertising solutions with innovative and advanced technology. We use our unique market insight and years of experience creating effective outdoor digital signage to provide the best digital signage solutions include outdoor LED signs, high resolution LED signs, electronic display board, electronic message center, and digital signage for various industries, such as healthcare facilities, educational institutes, retail stores, and more in New Hampshire.

Get in touch with our team of digital signage experts for more information.