How outdoor digital signage can help your business stand out

May 21, 2021

If you’re looking for ways to stand out from the competition, outdoor digital signage could be a crucial piece of the puzzle. Digital signage is a powerful tool that has become one of the most popular channels for communicating with potential customers. Digital signage allows businesses to inform customers about new product releases, product details, and any sales promotions and discounts.

Digital display screens are self-contained devices that can withstand harsh weather while offering an ultra-clear display that is visible up to 500 feet or more in some cases. With the ability to play video and use motion graphics, they capture attention in the way a static sign cannot. With the need to stand out growing as foot traffic picks up once more, how do you capture more attention? Digital signage may be your solution. 

Easy Content Management

Digital signage offers an easy and convenient way to manage your display content off-site. Gone are the days when you needed to get a new sign printed and hire people to replace the old sign from your billboard every time you launched a new ad campaign. Gone are ladders and sliding letters. There are better ways to manage your content. 

With an LED sign, you can edit your business signs and slideshows and even display new messages or promotions at the click of a button. Using a tool like ScreenHub (it’s free by the way), with its easy-to-use in-app design studio, you can update your content from anywhere, at any time. Utilizing a cloud-based approach means you get to change your messages as often as you’d like, without all the fuss.

Attract More Viewers

According to Forbes, viewers tend to retain up to 95% of a message when it is delivered in a video format compared to a 10% recall rate when reading it through text. By creating interesting and creative videos and using digital signage to show it to the world, you can attract more viewers and leave a lasting impact on your brand, products, and services in their minds. They are also more likely to talk about or recommend a brand if they have seen a video of it which can boost sales for a company exponentially.

Outdoor digital signage allows you to provide that video directly to potential customers as they approach your business. You can show them the best of your business right then and there. This has the potential to draw them into your store then and there. They may also think of your business later and return because they saw the sign.

Add an Extra Income Stream

Another unique benefit of digital signage is that it can be turned into an additional income stream by monetizing the display screens. By allowing third-party advertisement, you can generate more revenue and partner with other businesses. You can source these on your own by working with local businesses that complement your own. 

Or you can work with a third-party ad network and programmatically display ads based on the criteria you select. By using programmatic advertising you don’t have to hunt down companies to advertise, you simply set when ads are allowed to display on your screens and collect revenue based on impressions. 

Either option allows you to add an additional revenue stream to your business. It just depends on how much legwork you want to do, and if you want full control of the ads that appear, or if you’re comfortable with letting the ad partner select based on your criteria.

Want More Information About Outdoor Digital Signs?

Finding the right sign can take time, but Cirrus is here to help. We strive to offer the highest quality signs for your business to help you reach your revenue goals. We’re here to help assess your project and can provide guidance based on your personal needs. Reach out to us through our contact form and we’ll get in touch with you.