CIRRUS SIGHT ANALYTICS

Every moment of the day you are missing critical, actionable data to run your business. Begin capturing it and using it to improve sales, get your message out, and impact your audience with Cirrus Sight.

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CAR TRACKING & COUNTING

The movement of cars reveals a tremendous amount about customer behavior. Our car tracking system can answer hundreds of questions like How many cars passed by the store at 8pm yesterday? or What was the average dwell time in the lot last week vs. the week prior? All available data is compiled in our software to be easily viewable and correlated to the advertisements you were displaying on your digital screens.

PEOPLE TRACKING & COUNTING

Get to know your customers whether your organization has one location or thousands.  Cirrus Sight can deliver real time demographic information, people counts, and movement insights.  Cirrus Sight tracks and counts people moving into your store and analyzes that data just as it does with cars but to another level. Once you know your audience, track the engagment with the content you put on your screens, both inside and outside your location, to optimize messaging.

BLUETOOTH BEACONS

Bluetooth beacons are embedded into our outdoor screens and interior hardware allowing messages to be sent to any passing smart phone. Messaging and custom offers can be created within our integrated content management software, ScreenHub.

DIGITAL DISPLAY INTEGRATION

The magic behind Cirrus Sight is that it allows you to run your brick and mortar location like a sophisticated website.  Cirrus Sight integrates with any display screen, outdoor or indoor, creating a complete feedback loop. Advertising displayed on screens impacts customer behavior, which is then captured on Cirrus Sight. Advertising can then be optimized based on that behavioral feedback to drive more customers to your location and increase sales or engagement.

CONTENT SOFTWARE

ScreenHub, Cirrus’ free and powerful cloud content management solution, runs all Cirrus screens, regardless of type or size within one simple interface. Users can also manage an unlimited number of locations simultaneously or separately within the same application.

ANALYTICS DASHBOARD

Analytic data is available 24/7 within the Screenhub platform.  Patterns and insights from that data are then correlated to your marketing campaigns and the ads running on your displays to see real-time feedback on the effectiveness of your on-site advertising.