Skip to content
SEARCH
Get a quote
Get a quote

Smart Signage

Analytics and personalization tools that increase the ROI of your on-premise marketing.
Get a quote
Seamless Solutions

How Does Smart Signage Work?

Cirrus' Smart Signage Solutions work with your indoor and outdoor signs to quantify the people and vehicles by your business—and then uses AI analytics to provide insights you can use to personalize advertising, optimize business operations and analyze the effectiveness of your on-premise marketing. Click on each + sign below to learn more about how smart signage can help you use data to improve your marketing.
Scene

How Businesses are Using Smart Signage to Increase Revenue

According to a Forbes report, businesses that use data-driven marketing are six times more likely to be profitable than those that do not. Learn how businesses are using Cirrus' Smart Signage solutions to bring in more customers and increase their profitability.

Dynamically Adjust Ads Based on Foot Traffic

Want to lure more customers into your business? Set your sign to show discounts when the People Counter detects that business is slow. Then, when business picks up, shift your marketing to other promotions.

Personalize Sign Content to Passing Vehicles

Grab more attention by displaying content that is relevant to the person driving by. Use the Car Tracker to show signs customized to vehicle types and brands—such as promoting test drives to BMW drivers.

Leverage Data to Reduce Operating Expenses

Want to know if you have too few or too many employees scheduled? Use the People Counter to find out when your business is really busiest (and when it isn't) and adjust staffing so that you have fewer employees standing around.

Strategically Promote In-Person Events

Display upcoming events during peak traffic periods to maximize effectiveness. Promote an events until foot traffic sensors determine it's at capacity, then switch to displaying promotions that increase purchase size. 

Analyze the Effectiveness of Your Ads

Input sales numbers into the Advanced Analytics dashboard and pinpoint which promotions bring in the most visitors to your business and how likely those promotions are to convert into sales.

Improve In-Store Buying Experience

Monitor in-store trends with real-time analytics on foot traffic and dwell time. Adjust your digital signs to show engaging content when customers are waiting, decreasing perceived wait time and improving customer experience.

Smart Signage Solutions

Available as an add-on to your monthly sign subscription, Smart Signage Solutions combine hardware trackers with analytics software to give you the insights you need to make data-driven marketing decisions. Discover the Cirrus Smart Signage product line below or learn how you can include Smart Signage with your digital sign subscription.

Hardware

Car Tracker Camera

  • Identifies vehicle types, brand and even individual customer vehicles passing by your business
  • Generates reports on traffic patterns and passing vehicles
  • Enables personalized advertising based on vehicle types, traffic density, and even license plate (where allowed)
Product Details
Hardware

People Counter

  • Tracks the total number of people present in-store at any given time
  • Works with your sales numbers to track conversion rate of business visitors to customers.
  • Customize ads and messages on your digital signs based on how many people are visiting your business, and how long they are waiting

 

Product Details
Software

Advanced Analytics

  • Provides easy-to-understand dashboards and reports showing the types of customers driving by and interacting with your business
  • Compares data over time to show how customers interact with your business and which ads are most effective at driving sales
  • Helps make data-driven decisions on designing your signage content, picking which audience to target, and determining when to show each ad for maximum impact
People Counter Analytics
Car Tracker Analytics

Schedule a meeting with an expert

Learn how you can add advanced analytics and real-time personalized ad content to your business's digital signage.
Get a quote
All data & control in your hands

Cirrus Ecosystem

The Ecosystem that we provide for our clients consists of:

  • Outdoor Screens
  • Indoor Screens
  • Content Management System
  • People Counter
  • Ai Traffic Monitoring
Get in touch

Book a call

Our dedicated professionals are here to guide you through the process, answer your questions, and provide personalized solutions tailored to your unique needs. Whether you're looking to elevate your brand presence, enhance customer engagement, or create memorable advertising displays, we're here to help.

Get a quote