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Cirrus Car Tracker

Improve the effectiveness of your on-premise marketing with data on the vehicles that pass by your business every day—and the ability to personalize your digital sign content to be relevant to passing drivers.

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Increase the ROI of Your On-Premise Marketing

An intelligent all-in-one device for data capture and analysis, the Cirrus Car Tracker device identifies trends in the vehicles passing your business—and then makes it easy for you to personalize the ads you show to the vehicles passing by.

 

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View the Cirrus Car Tracker in action.

Key features

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Exceptional tracking accuracy

Identifies vehicle brand, type and even license plate (where allowed) with accuracy up to 99%.
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Range of up to 328 feet

Able to identify vehicle details from nearly a full football field in distance from your sign.
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Place on any road

Can accurately capture vehicles data at speeds of up to 81 mph.
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Robust design

Designed to withstand adverse weather conditions, including snow, rain and high temperatures.
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Cloud-based platform

Access analytics on the vehicles passing by your business from anywhere, anytime.
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Seamless Integration

Manage your Car Tracker and Cirrus digital signs from within one cloud-based platform
Seamless Solutions

Cirrus Car Tracker & Your Digital Sign

Cirrus' Car Tracker integrates seamlessly with your digital sign through a single secure cloud-based software platform—so you can get more out of your on-premise marketing.
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Vehicle Tracking

Learn About Your Audience

By leveraging advanced computer vision, our Car Tracker camera delivers highly accurate reports on the types of vehicles passing by your premises. View key metrics such as highest brand or type of vehicles, and even license plates, where permitted. 

Traffic Analysis

Understand Customer Trends

With a user-friendly interface accessible via any web browser, our Car Tracker Dashboard is designed to help you better understand the types of customers passing by your premises.

  • Compare data day to day, week to week, or customize your comparison charts, to
  • Make more informed decisions on how to design your signage content, when to play these ads, and how to fine tune your strategies for growth over time. 
Software

Personalize Your Marketing

  • Dynamically update your outdoor sign based on the vehicle types and brands passing by your business.
  • Show different ads based on the volume of passing traffic.
  • Customize ads to specific customers when their license plate is detected (where allowed).

How Businesses are Using Car Trackers to Increase Revenue

According to a Forbes report, businesses that use data-driven marketing are six times more likely to be profitable than those that do not. Learn how businesses are using the Cirrus' Car Tracker to bring in more customers and improve the effectiveness of their marketing.

Lure Loyal Customers In

Identify when a repeat customer is passing by, and put out an offer tailored to them—whether it's car wash discount, an oil change reminder for a customer who is overdue, or a hint that it might be time to purchase an anniversary gift.

Personalize Sign Content to Passing Vehicles

Grab more attention by displaying content that is relevant to the person driving by. Show signs customized to vehicle types and brands—such as promoting test drives to BMW drivers.

Reduce Operating ExpensesIdentify peak traffic times around your business and use that to adjust staffing levels and operational hours to better serve your customers, ensuring resources are used efficiently.
Strategically Promote In-Person Events

Display upcoming events during peak traffic periods to maximize effectiveness. Promote an events until foot traffic sensors determine it's at capacity, then switch to displaying promotions that increase purchase size. 

Book a call

Our dedicated professionals are here to guide you through the process, answer your questions, and provide personalized solutions tailored to your unique needs. Whether you're looking to elevate your brand presence, enhance customer engagement, or create memorable advertising displays, we're here to help.

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