Top ways to save money on digital signs

Digital signage may seem like a futuristic advertising tool for many businesses, enabling them to change up their marketing on a moment's notice. If you're running a business on tight budget, however, high resolution digital signage can feel like it's out of reach. The good news is, it doesn't have to be.

Top ways to save money on digital signs:

There area lot of ways that you can save money on installing a new or updated digital sign for your business. Here are some of our favorites.

1. Choose the right pixel pitch

The first thing you need to think about when choosing digital signage for your company is the actual physical set-up you need for your sign. It’s critical to pick the sign type, size and resolution that will best help you achieve your advertising goals, but if you're looking to save money, there are ways to economize.

For instance, if you only need an LCD screen with high resolution to promote your products and latest launches, it's not necessary to invest in a 4K video wall. Or if you want a billboard that will be viewed from the highway, you can get away with a lower resolution than a digital sign that people walk by.

2. Think creatively about sign size

You can also save money on a digital sign based on the size of screen you need. If the sign you want seems out of reach, you can likely still reap the benefits of digital signage with a smaller one. A 3’x8’ screen will cost you less than a billboard. And a digital window poster will cost you even less. 

3. Look for signs with modular design

If you have big sign dreams, but don't have the budget yet, a sign with a modular design can help you give yourself affordable options for future improvements. You can start with a smaller sign - and then expand the size of your sign when it's in-budget. Or, start with a lower resolution and upgrade to a sign with sharper imagery later. 

A modular design also saves you money on installation and servicing. Panels can be put together onsite, and usually do not require a crane to install. Plus, if a panel breaks, fixing it is as simple as switching out the panel.  

Money Saving Tip:
Take the time to research what will be best for your business and your budget. What digital signage hardware is right for you depends on your requirements and what you aim to achieve with your design.

4. Consider your location when selecting a sign

Digital signage is a versatile and powerful form of physical advertisement and different signs serve many different purposes for business. 

An excellent way to save up on your business’s digital signage is by choosing your focal advertisement area and picking the digital signage accordingly. Typically with posters and flyers, multiple locations are critical for getting the attention of your potential customers. But a well-chosen sign location might mean you only need one sign. 

You can also save money by choosing between indoor and outdoor signage. For instance, if you’re located in a mall or a place that gets heavy foot traffic, you're most likely to benefit from an indoor sign. A roadside eatery, on the other hand, will get more impact  can profit from high-resolution outdoor LED signage.

5. Don't forget the cost of the digital sign software you'll use to create content

The easiest and most affordable way to create content for your company’s digital signage is through the use of digital apps. They’re convenient and  less complicated than other signage software. You can even use these digital apps to employ features like videos, graphics, social media feeds, and more.

ScreenHub is a low-cost content management platform for digital signage with a 30-day free trial to see how you like it. It even has an easy-to-use in-browser editor for creating content for your signs. By using tools specific to your digital signs, you can save time and get back to other parts of your business faster. 

6. Look for sign companies that offer a subscription model

One of the biggest challenges business owners face is the upfront cost of a digital sign. With a big, lump sum investment, it can be months before you realize a profit from your new advertising channel. 

That's why we always recommend that - if cost is a concern - looking for LED signs that can be bought on a subscription model. Instead of paying a huge lump sum upfront, you can spread the cost over years.

How do subscription models work? Unlike financing, there is no interest on your payments. Which keeps more money in your pocket. You may also be able to upgrade at the end of your subscription to the latest sign if you continue. This means you can continue to have the best sign, but without the headache of financing a new one when the technology improves.

Want to know more about how your business can benefit from digital signage?

We’re here to help.  Connect with our signage professionals to learn more about our digital signage services.