Digital signage and advertising: is there a link?

With constant updates and changes in marketing, and a fast-paced world that's becoming increasingly technological, the digital signage industry is experiencing a boom.

Here's everything you need to know about digital signage and how you can use it for advertising your brand, services, and products.

What is digital signage?

Digital signage, also known as multimedia signage, is a form of advertising or marketing through digital content on screens.

Both indoor and outdoor, these digital signs can be located inside retail shops to provide consumers with information on certain products, services, special deals, and more. Placed on digital signs outside of shops, digital displays employ the use of vivid and bright colors and large text to catch the attention of passersby and potential customers.

Used by the retail, entertainment, healthcare, and restaurant industries, among others, digital signage is an effective and engaging tool that allows for interactive communication and interesting content for consumers.

How does digital signage affect advertisement?

Brands can use digital signage to push and deliver static images and video content on digital display screens. Usually placed in high-traffic areas of stores, malls, offices, and pedestrian centers, digital signage is an effective attention-grabbing tool for gaining potential customers.

As most marketers already know, most purchasing decisions aren’t rational— many of them are made last minute. Using digital signage and boards is an effective means of influencing the consumer at the point of scale— they can reach customers at the key moment to influence their decision, resulting in higher profits for companies using digital signage systems.

Moreover, studies have shown that people are more likely to remember digital billboards and signs as compared to traditional advertising mediums, proving that digital signage is successful in helping to advertise a business. People spend up to 60% more time looking at a digital display than a conventional ad, especially interactive boards that curate unique experiences for consumers. As an interactive medium, consumers are able to establish a dialog, meaning higher engagement and recall, completely transforming how potential consumers perceive a certain organization or brand.

Hire digital signage services and software for your business

Creating compelling and engaging digital signs ensures that your organization has an edge in the competition. It improves your marketing strategy, helps your organization cut down on traditional advertising costs, and improves consumer engagement with your services.

If you’re looking for a company to help you out with your digital display, Cirrus has exceptional digital display software. We offer ScreenHub, a powerful content management software for digital signage that works with our high-resolution LED signs to bring you unparalleled on-site marketing. Cirrus also offers our powerful digital signage software ScreenHub to all Cirrus sign owners, making it a sensible choice for your business. As electronic display manufacturers, we provide digital signage for education, entertainment, healthcare industries, and more.