How to increase revenue using digital signage

We all know that the best way to grow your revenue is to get more customers. But driving more people through your doors can feel like a never-ending struggle. With so many ways to advertise, both traditional and digital, knowing where to focus can be head-spinning. As tools change there is one steady way of catching attention just outside your door, your signage. 

Digital signage is quickly becoming a primary form of advertising for an increasing number of businesses. Research shows that stores using digital signage experience up to a 33% boost in sales, which makes it a valuable investment for any business.

But how do you realize that revenue growth, and how can a sign drive more sales?

Here are 7 ways to increase revenue using digital signage:

1. Captivate the audience right outside your doors

While it’s tempting to put all of your money into social advertising, the people most likely to enter your business are the ones who are closest to it every day. With thousands of cars passing every day, capturing that attention is the best way to increase foot traffic and thus increase your sales.

When you have a digital sign, you can more directly target that audience and pique their curiosity. A digital sign can employ bright colors, animations, and highly targeted messaging, making it easier for you to win more business.

2. Build repeat business

The old business adage says 80% of your sales come from 20% of your customers. But if you could increase your repeat business, you can beat those numbers. A digital sign allows you to target customers with loyalty programs that encourage them to return often. From member-only sales to discounts for visiting multiple times, letting your customers know you value their loyalty is a great way to grow your business. 

You can also use your sign to ask visitors to follow you on social media – so you can target them on their phones and computers as well. The more places they see your brand, the more likely they are to visit your business. 

3. Reach multiple audiences

Hitting the right person with the right messaging is crucial to getting them to act. When you employ static signage, you have to be general with your messaging. You have one chance to get attention and you need to reach the widest audience possible. The truth is when you speak to everyone, you speak to no one. The more targeted you can be to your audience, the more likely they are to buy from you.

When you have a digital sign you can really refine each message to the demographic you’re most interested in engaging. Your revolving content can offer compelling messages for multiple groups, making each target more likely to act. 

4. Boost sales with targeted promotions

With the ability to show unlimited messages in one space you can share your best offers, most exciting products, and in-demand services. From sales to new products, you can easily share promotions big and small to get the attention of everyone passing by.

By generating more awareness and hitting the thousands of people who pass your business every day, you increase the chance of drawing more of the right people into your store. And with the ability to easily change out the content of your sign, you can update your sign as often as you like with the most up-to-date information about your products and services.  

5. Drive business on slow days

Most businesses have specific days that drive fewer sales. With a digital sign, you have the option to target those days with specific promotions. From “10% off on Wednesdays!” to “Kids eat free on Monday!” you have the ability to boost those days.

 While it may not turn a slower day into your best day, it can make them less of a sore spot on your weekly forecast. 

6. Share captivating images

Did you know that the human brain processes images 60,000 times faster than text? So when you only have a short span of time to capture someone’s attention a picture is better than words.

An image of a delicious burger or the hottest convertible of the season can go a long way to bringing in more foot traffic. When paired with a short message – the combination can be irresistible.

A digital sign can provide the perfect place to show slide after slide of enticing images that perfectly target your ideal customer. 

7. Offset the cost of a sign with the revenue it generates

Digital signage is an investment in your business, and like all investments, you want to know how it will impact your budget. Cirrus offers a no-interest, subscribe-to-own model that makes your digital sign a monthly payment, instead of one large lump sum. This helps businesses pay for the sign over 5 years instead of all at once.

When you spread out the cost, you can pay for the sign with a bit of the revenue it brings in – keeping your budget balanced as it helps you grow. 

Cirrus makes digital signage simple

Cirrus offers high-definition signs to help you maximize your revenue. When it comes to digital signage you don’t need to go it alone, Cirrus will help make buying a digital sign simple. From easy-to-use digital signage software to energy-efficient hardware, we’ll help you find the digital signage solution that will become your best salesperson.